2013 Toyotathon Going on Now in Columbia SC

Toyotathon 2013

You may have heard the murmurs, the talk of end of the year sales and unbeatable prices. Well, we are here to tell you that the talk is true – Toyotathon has arrived!

Indeed, it is that time of the year for Toyota’s best sale, with prices and offers meant to wow even the most well-seasoned sale customers. And did we mention the $500 Holiday Bonus Cash? Well, it’s true! Buy or Lease select new Toyota models to receive $500 in Holiday Bonus Cash! Now that’s a deal you just can’t beat.

Here are the top sales you can expect during Toyotathon:

Lease Offer APR Offer
2013 Prius $249 a Month 0% for 72 Months
2014 Corolla $159 a Month 0% for 36 Months
2014 Camry $189 a Month 0% for 60 Months
2014 Camry Hybrid $239 a Month 0% for 60 Months
2014 Venza $279 a Month 0% for 36 Months
2013 RAV4 $209 a Month 0% for 36 Months
2013 Highlander $279 a Month 0% for 60 Months
2014 Sienna $299 a Month 0% for 36 Months
2014 Tacoma $249 a Month 0% for 36 Months
2014 Tundra $329 a Month 0% for 36 Months


Plus $500.00 Holiday Bonus Customer Cash Back on the 2013 Prius, 2014 Camry, 2014 Camry Hybrid, 2013 Avalon, and 2013 Highlander.

You can take advantage of all of these offers now at Dick Dyer Toyota in Columbia, SC. Must take delivery of the vehicle by January 6 and dealer fees, tax, title, registration, and money due at signing apply.

Save big this holiday season during Toyota’s best sale event of the year, Toyotathon!

6 Reasons to Love the 2014 Toyota Prius v

2014 Toyota Prius vToyota calls the Prius v, “Space Savvy. Family Friendly”; Kelley Blue Book rated it as one of the 10 Best Family Cars of 2013; Edmunds.com shows an overall consumer rating of 4.5 stars out of 5. All in all, people have a lot to say about the Toyota Prius v.

For the 2014 model year, the Toyota Prius v is bringing us even more to love. Still as spacious and efficient as ever, check out our top 6 reasons to love the 2014 Toyota Prius v:

1. The Efficiency

You really can’t argue with a fuel economy rating of 44 mpg city, 40 mpg highway, and 42 mpg combined*. And did you know that the 2014 Prius v has the highest combined fuel efficiency of any SUV or wagon? Well it does. This is due to Toyota’s tried and true Hybrid Synergy Drive system, which has flawlessly delivered efficiency and reliability for the past 13 years.

2014 Prius v Hatch2. The Space

The Toyota Prius v’s claim to fame is that it offers the efficiency of the original Prius, but with more cargo and passenger space. This continues to be the case for the 2014 Prius v, which offers 34.3 cubic feet of cargo space, a rear hatch-style trunk door, flexible seating and cargo configurations, and tons of storage compartments to store nearly anything and everything.

3. The Safety

The 2014 Toyota Prius v comes with standard safety features like seven airbags, including a driver’s knee airbag, enhanced vehicle stability control, brake assist, and traction control. But it also comes with some other cool, high-tech features, like Whiplash-Injury-Lessening seats and Safety Connect with 24/4 emergency assistance, stolen vehicle locator, and collision notification.

4. The Technology

When we say that you will be totally connected in the 2014 Prius v, we mean seriously connected. From display audio with iPod and USB connectivity to Bluetooth to the Entune App Suite, you will have all of your favorite music, phone contacts, and websites within reach. And with advanced voice recognition, you don’t even have to take your eyes off the road to do it.

2014 Prius v Interior5. The Interior

As you enter the interior of the 2014 Prius v, the quality of the materials and finishes is palpable: The SofTex® seats are both cozy and stylish; the silver accents present a modern and refined look; and the hints of blue found on the push-button start and shift knob reinforce the Hybrid Synergy Drive and overall efficiency of the Prius v. An interior like this makes every trip in the new Prius v a special occasion.

6. The Add-Ons

The 2014 Prius v is pretty awesome as is but there are plenty of options that can be added to make it even better. Options like a panoramic moonroof with power-sliding sunshades, Premium HDD Navigation, Dynamic Radar Cruise Control, Pre-Collision System, and Advanced Parking Guide will make your 2014 Prius v fully loaded and rearing to go.

The 2014 Toyota Prius v has already hit the lot at Dick Dyer Toyota. Stop by our showroom to test drive the Prius v or view our full inventory online!


*2014 Prius v preliminary 44 city/ 40 highway/ 42 combined mpg estimates determined by Toyota.

Buy Toyota Floor Mats at Dick Dyer Toyota in Columbia SC

Your car is your sanctuary. It’s how you get to the places and people that matter most to you. It’s where you spend countless hours by yourself, indulging in some “me” time. It’s the one place that is truly yours, from that tacky air freshener hanging from the rearview mirror to the lucky stuffed animal sitting on your dashboard. And as your sanctuary, don’t you want to make sure your car remains as clean as possible?

In addition to regular cleaning and detailing, floor mats are a great way to preserve the cleanliness and quality of your car. Whether you go with all-weather or carpet, floor mats do wonders in protecting the interior of your vehicle as well as trap dirt and debris.

All-Weather Floor Mats

Toyota All Weather Floor MatsToyota all-weather floor mats are made of durable material and are stain resistant. They consist of a unique ribbed design that produces channels perfect for collecting dirt and moisture and keeping it away from the interior of your car. Whether the culprit is muddy shoes or a leaky cooler, Toyota all-weather floor mats will make sure your car is protected.

In addition, Toyota floor mats are designed to fit perfectly into the interior of your vehicle. You can tell by the embossed model logo which is found on every Genuine Toyota floor mat. And with quarter-turn fasteners, you can be sure that these mats won’t slip out of place.

Carpet Floor Mats

Toyota Carpet Floor MatsFor those who still want to uphold the interior of their Toyota but don’t like the utilitarian look of all-weather mat varieties, carpet floor mats are the answer for you. Much like all-weather mats, the carpet option is meant to protect your interior upholstery. But because they are made of durable nylon carpeting, these floor mats can handle a high amount of foot traffic while still matching the color and style of your car.

Carpet floor mats are also made to fit specifically in your Toyota model and also feature the model logo. Quarter-turn fasteners are essential in keeping the carpet floor mat in place. Even on the driver’s side where pedals could get in the way, Toyota carpet floor mats safely stay in place.

You could get some floor mats at a discount store and struggle with low quality materials and ill-fitting sizes. Or you could choose Genuine Toyota floor mats and be rest assured that they will not only fit perfectly, but will last for a very long time – maybe even as long as your Toyota does.

To purchase Toyota floor mats, visit the Dick Dyer Toyota Parts and Accessories department on 240 Killian Commons Parkway in Columbia SC. You can also order your floor mats online with the convenient online ordering form found on the Dick Dyer Toyota website.

Dick Dyer Toyota Parts & Accessories

Dick Dyer Toyota Parts & Accessories Department

Toyota Dream Build Challenge 2013

What do Las Vegas, a new Toyota, professional athletes, and world-class brands have in common? Why, the Toyota Dream Build Challenge of course!

For the 2013 Challenge, 4 teams were given 7 weeks to build the Toyota of their dreams. Each team was comprised of Team Toyota athletes as well as their sponsoring brand. Toyota fans just like you voted for their favorite Dream Build and we are happy to announce a winner has been chosen!

Yesterday at the SEMA Show in Las Vegas, Joe Gibbs Racing MX, along with their brand sponsor N-FAB Inc., won the Challenge with their “Let’s Go Moto” Tundra dream build. The team wanted to make the Tundra into a “rolling pitlane,” complete with an 8-foot pit box-style bed, a spare engine, and video feeds.

Check out this video to see the winning Toyota Dream Build Tundra for yourself:

2014 Toyota Highlander Columbia SC

2014 Toyota Highlander

You love the Toyota Highlander, right? It’s a great family crossover that is easy to maneuver as well. But even the best of things have room for improvement and boy, even the near-perfect Highlander stepped it up for the 2014 model year.

One of the reasons people love the Highlander is that it is spacious enough even for a car full of kids and their cargo. But drivers wanted a little more, more room for passengers and more room for stuff. And Toyota listened.

The 2014 Toyota Highlander can now seat up to eight passengers and offers 34% more cargo space behind the third row. This is due in part to a new suspension design as well as a body construction that is 3 inches longer. Now that’s something to celebrate.

Another thing to love about the 2014 Toyota Highlander is its modern new design. Featuring a dramatic, wider grille, wrap-around headlights, and more pronounced taillights, the new Highlander certainly makes a statement. The rear liftgate window is now wider, delivering a more open feel. Opt for the moonroof and you might forget you are in a car altogether.

The interior is not too shabby either, with available leather seating, chrome-plated interior accents, and soft-touch materials throughout. And with a center console big enough to hold a purse or laptop and a storage shelf that continues across the entire dashboard, there is plenty of space for all of your gadgets and gizmos.

Be the first driver in Columbia to experience the 2014 Toyota Highlander by coming to Dick Dyer Toyota once it is released. Be sure to keep up to date with our new car inventory to see when it has arrived!

The Dangers of Distracted Driving

We’ve all heard about how dangerous it can be to drive while distracted, especially since the era of cell phones, texting, and always-on-hand apps. But what about other types of distracted driving? Did you that simple tasks like messing with your radio or sorting through your purse can also pose a threat to your safety and the safety of others on the road?

Toyota Driving Expectations along with “Drive it Home.org” have put together this informational video to show the potential danger that simple tasks have on driving. Check out these real teenagers and parents as they navigate through the Distracted Driving Course:

Dick Dyer Toyota Hosts Food Drive for Harvest Hope Food Bank

Dick Dyer Toyota Food DriveWith Thanksgiving last week and the holiday season approaching, Dick Dyer Toyota wants to do its part for the needy of Columbia, offering a helping hand to the members of their local community. What better way to help out than by aiding one of the biggest food banks in all of Columbia.

Beginning December 1, Dick Dyer Toyota will be a collection center for canned food and dried goods that will benefit the Harvest Hope Food Bank. They will have a Toyota Tundra Double Cab in the showroom which will serve as the container for all donations; simply put your donations right in the truck bed.

But Dick Dyer Toyota’s generosity does not stop there. They are also offering $5 off any service for each donation. So why not bring a canned good with you next time you go to the dealership for service? You will get $5 off instantly.

Dick Dyer Toyota chose an exceptional food bank to support. Harvest Hope Food Bank feeds people from 20 counties, works with the non-profit Feeding America, and fed almost 2 million needy people last year alone. In addition, Harvest Hope provides hunger relief to people affected by emergencies in Columbia. They truly are a staple in the community.

So come on by Dick Dyer Toyota to donate to Harvest Hope and to get $5 off your service. Give back this holiday season with Dick Dyer Toyota!

Discover the #1 for Everyone Sales Event at Dick Dyer Toyota

Do you think Toyota is the #1 automotive brand out there? Well so do we. That is why Dick Dyer Toyota is taking part in the #1 for Everyone Sales Event.

During this event, customers will receive special finance and lease offers. For example, qualified buyers can take advantage of 0% APR financing for 36 months on a variety of new Toyota cars including the 2012 Prius, Corolla, Camry, Highlander, Tacoma, and Tundra. 48, 60, and 72 month lease terms are also available with varying APR rates.

In addition, leasees can lease a new 2012 Sienna for as low as $309 a month or a 2012 RAV4 for $229 per month. The 2012 Corolla is being offered for $150 a month while the Camry is $209.

Check out all the sales and specials being offered during the #1 for Everyone Sales Event by visiting Dick Dyer Toyota’s website. Buy or lease a new Toyota now to get a great deal!

Dick Dyer Toyota Service Department

You probably already know that routine car maintenance is needed to keep your car performing at its best. But sometimes the cost and hassle of a service appointment might keep you away from the body shop.

Not so with Dick Dyer Toyota. Our Service Department is staffed by Toyota and/or ASE certified technicians who know how to take care of your car. They have the advantage of the latest tools and technologies as well as a high-tech facility.

The Dick Dyer Toyota Service Department wants to make your service appointment as convenience as possible. That is why they offer a quick and easy online scheduling form, WIFI for those waiting on a car, and free popcorn and beverages.

So stop with the excuses. Come to the convenient and affordable Service Department at Dick Dyer Toyota!

$1,000 Advantage at Dick Dyer Toyota

What if you had to pay a thousand extra dollars on every new car you purchased? If you are not purchasing a vehicle from Dick Dyer Toyota, you might just have to by the time maintenance, service, and towing fees accumulate over the years.

There is hope; you can avoid these fees. That is because every new Toyota purchased at Dick Dyer Toyota comes with a $1,000 Advantage, which covers the cost of a wide range of auto services and needs. Here is an overview of what the Advantage provides:

  • Full tank of gas at purchase
  • 5,000 mile service
  • Roadside assistance
  • Towing service
  • Rental car
  • Cash wash when in for service
  • Pickup and delivery service
  • 10% off an auto accessory
  • Tire rotations for as long as the vehicle is owned
  • Paintless dent repair during the first 90 days of ownership
  • Touch-up paint service
  • One complimentary detail within the first year of ownership
  • Shuttle/cab service
  • Lifetime parts warranty

When a new car includes all of that at no extra charge, why would you go anywhere else? Learn more about the $1,000 Advantage and stop by Dick Dyer Toyota today!