Toyota’s 2014 #1 for Everyone Sales Event in Columbia SC

#1 for Everyone Sales EventMarch has arrived and usually this is the time where people start to give up on their New Year’s resolutions and fall back into their old habits. Kind of depressing, huh? Well, Toyota is here to inject some pep in your step, offering something to rejuvenate your spirit, and your garage for that matter. We’re talking about the Toyota #1 for Everyone Sales Event, of course!

Going on now in Columbia, South Carolina, the #1 for Everyone Sales Event is your chance to buy or lease a new Toyota model for thousands less than the MSRP. And this isn’t one of those sales that only apply to the least expensive models; on the contrary, you can save big on almost all Toyota models, including the Camry Hybrid, Prius, and Tundra.

In addition to lease and financing offers, Toyota is offering Bonus Customer Cash Back on the purchase or lease of select vehicles. Not only will you save on the list price, you will also receive cash back! Now that’s a sale.

Here are all of the offers you can expect at the Toyota #1 for Everyone Sales Event in Columbia SC:

Lease Offer Finance Offer
2014 4Runner $299 a Month 0.0% for 60 Months
2014 Avalon $269 a Month 0.0% for 36 Months
2014 Avalon Hybrid $379 a Month 0.0% for 36 Months
2014 Camry $189 a Month 0.0% for 60 Months
2014 Camry Hybrid $239 a Month 0.0% for 60 Months
2014 Corolla $169 a Month 0.0% for 36 Months
2014 Highlander $289 a Month
2014 Prius $239 a Month 0.0% for 48 Months
2014 Prius c $179 a Month 0.0% for 36 Months
2014 Prius v $279 a Month 0.0% for 36 Months
2014 RAV4 $239 a Month 0.0% for 36 Months
2014 Sequoia $489 a Month
2014 Sienna $299 a Month 0.0% for 60 Months
2014 Tacoma $259 a Month 0.0% for 36 Months
2014 Tundra $339 a Month 0.0% for 36 Months
2014 Venza $279 a Month 0.0% for 60 Months

Take advantage of these sale offers at Dick Dyer Toyota in Columbia, serving West Columbia, Irmo, Sumter, Lexington, Orangeburg, Dentsville, Blythewood, and Lugoff.

How Efficient Are Toyota Hybrids? We’re Not Just Talking about the Prius Anymore


2014 Toyota Avalon Hybrid

Find Out How Efficient the 2014 Toyota Avalon Hybrid Really Is

We all know that the Toyota Prius reigns supreme as the flagship Hybrid vehicle; you can’t get much better than 51 mpg city. But what about the other hybrid vehicles that Toyota sells? After all, the Prius isn’t the only hybrid in the Toyota lineup.

From the Camry to the Avalon to the Highlander, Toyota offers a nice assortment of hybrid options for varying car buying needs. If the Prius is too small or maybe you want a more luxurious interior, there is certainly another Toyota hybrid out there for you.

So just how efficient are the other Toyota Hybrids? Let’s do some comparisons and see what each hybrid model has to offer:

Hybrid Engine Hybrid MPG Gas MPG
2014 Avalon Hybrid 2.5-liter 4-cylinder 40/39 21/31
2014 Camry Hybrid 2.5-liter 4-cylinder 43/39 25/35
2014 Highlander Hybrid 3.5-liter V6 27/28 19/25

| View Specs for the 2014 Toyota Avalon |

The best part about opting for a Toyota hybrid is that you get all of the features and specs of the cars you love, just with way better gas mileage. We still love our king of hybrids, the Prius, but it’s nice to know there are other options out there for the eco-conscious shopper in all of us.

Dick Dyer Toyota has the 2014 Toyota Avalon Hybrid, Camry Hybrid, and Highlander Hybrid in stock. Check out our website for more information or visit our showroom.

Toyota 4Runner 30th Anniversary Specials

2014 Toyota Highlander Red

2014 Toyota Highlander Looking Good In Red

2014 Toyota 4Runner 2014 Toyota 4Runner

Everyone loves to celebrate anniversaries, right? It’s a celebration of where you started as well as how far you’ve come, a time to reflect and a time to come together and reminisce. Oh, and there is also usually presents. And people like presents.

Just like any other anniversary, Toyota is celebrating the 30th anniversary of the 4Runner by offering a present in the form of a discount on all new 2014 Toyota 4Runner models. Even though it’s Toyota’s anniversary, they are giving you the present! Now that’s a deal.

For the past 30 years the Toyota 4Runner has been the master of the trail, the off-roading SUV of the Toyota nameplate. Today, the 2014 4Runner is still an off-roader’s dream, with its locking rear differential, skid plates, and low-range four-wheel drive. This SUV offers some seriously nice amenities as well, like a newly standard rearview camera, Toyota Entune, touch-screen audio, and a restyled interior.

Ok, so now for the good part – the discounts. Check out how much you can save on a new 2014 Toyota 4Runner:



2014 Toyota 4Runner SR5 4×2 $500
2014 Toyota 4Runner SR5 4×4 $500
2014 Toyota 4Runner Trail 4×4 $500
2014 Toyota 4Runner SR5 Premium 4×4 $750
2014 Toyota 4Runner SR5 Premium 4×4 $750
2014 Toyota 4Runner Trail Premium 4×4 $750
2014 Toyota 4Runner Limited 4×2 $1,000
2014 Toyota 4Runner Limited 4×4 $1,000

View Dick Dyer Toyota’s new Toyota inventory to see all 2014 4Runners in stock. Dick Dyer Toyota is conveniently located in Columbia, SC and can be easily reached from Irmo, Sumter, Lexington, Orangeburg, Forest Acres, and Lugoff.

The Fully Loaded Series: 2014 Toyota Highlander

2014 Toyota Highlander

2014 Toyota Highlander in Exclusive Blizzard Pearl

2014 Highlander Carpet Mats

Upgraded Carpet Mats

2014 Highlander Rearview Entertainment

Rearview Entertainment Package

You may have seen the 2014 Toyota Highlander’s big reveal during the Super Bowl – they had that commercial with, who was it? Oh yeah, Terry Crews and the Muppets of course! As that commercial states, the Highlander has, “No Room for Boring,” emphasizing the Highlander’s extremely spacious and equally luxurious interior. Indeed, this redesigned SUV can now seat eight comfortably and offers things like a rearview camera and streaming audio as standard.

Here at Dick Dyer Toyota, we’ve topped the already bigger and better 2014 Highlander with a suite of option packages and upgrades. This beauty definitely screams “fully loaded,” from a rear entertainment package to a paint protection bundle.

Take a look at this fully loaded 2014 Toyota Highlander Limited and see what makes it a cut above the rest:

  • 3.5-Liter V6 Engine with 18 MPG City/24 MPG Highway*
  • 19-Inch Alloy Wheels
  • Power Moonroof with Sunshade
  • Rear-Seat DVD Entertainment System with Remote and 2 Wireless Headphones
  • Carpet Mats with Folding Cargo Mat
  • Window Tint Package
  • Clear Paint Protection – Door and Hood Package
  • TOYOGUARD Elite Customer Care Package
  • Exclusive Blizzard Pearl Exterior Finish
  • Perforated Leather Heated Seats
  • 9 JBL Speakers with SiriusXM and Bluetooth Streaming Media

We have this top-notch 2014 Highlander in stock, as well as tons of others. Check out our entire new inventory to find the perfect Toyota for you.

A Muppets Joyride: Toyota’s 2014 Super Bowl Commercial

Toyota Super Bowl Ad 2014

From an all-purple dressed Kaley Cuoco to a Chihuahua in a beret to the all-new RAV4, last year’s Toyota Super Bowl commercial was a hit. Since probably half of the people watching the Super Bowl only care about the commercials, it is no surprise that people are eager to see what Toyota has up its sleeve this year.

Enter the unlikely duo of the Muppets and Terry Crews, Star of FOX’s “Brooklyn Nine-Nine” and former NLF player. Throw in the new Toyota Highlander and the commercial is complete. Confused? Allow us to elaborate.

When Crews comes across a broken down bus while driving in his Highlander, he graciously offers his help to the unfortunate travelers. Things quickly get out of hand, however, when a mob of Muppets appear and take over Crews’ all-new Highlander. Thanks to its spacious and accommodating interior though, all the Muppets fit in just fine.

But there isn’t room for something: Boring. The Muppets show an uptight Crews that the Highlander is meant for fun and when you reach the end of the commercial, I think we can all agree Crews breaks out of his shell and embraces the “No Room for Boring” attitude with his new Muppet friends.

In addition to the commercial, the Muppets will be traveling to the Super Bowl in their very own Highlander and will be live tweeting their wild ride. Anyone can be a part of the fun by tweeting @Toyota or using the hashtag #NoRoomForBoring.

Check out the commercial for yourself and get ready for some fun and laughs during the premiere of this spot on Super Bowl Sunday as well.

Toyota FT-1 Concept Wows at Detroit Auto Show

Toyota FT-1 Concept Car

The Toyota FT-1 Concept Car Turning Heads at the Detroit Auto Show

The North American International Auto Show in Detroit is like the Academy Awards of the auto industry; everyone who is anyone will be there, only the attendees are gawking at out-of-this-world cars instead of dresses.

As such, car manufacturers strive to make sure the new models and concept cars they release in Detroit are good ones, really good ones. But to say that Toyota pulled out all the stops is to be modest. What they presented was simply put, beyond anyone’s wildest dreams.

Enter the Toyota FT-1 Concept Car. Just by looking at it, you can tell it’s unlike anything you’ve seen from Toyota in years. First of all, it’s a sports car and a darn good looking one at that.

Together with Calty Design, Toyota spent nearly two years on what they call a “dream mission” for the ultimate Toyota sports car. We think it was definitely worth the wait.

As Calty Design Research President Kevin Hunter explains, “Beyond its obvious five-alarm visual impact, FT-1 is symbolic of a new chapter for Toyota Global Design. This provocative concept truly captures the passion, excitement, and energy of the Toyota we are evolving into…and embodies elements of the emotion and performance that Toyota will imprint upon future production designs.” Indeed, as the “F” in FT-1 stands for “Future Toyota.”

We could do our best to describe what the FT-1 Concept looks like, how cool and modern it is, how much we want to jump in a take it for a spin, but as they say, a picture is worth a thousand; the photos speak for themselves.

Toyota Debuts Fuel Cell Concept Car, Achieving a 310-Mile Range

Toyota FCV Concept Car

The Toyota FCV Concept Car at the Detroit Auto Show

For years, the automotive industry has been preoccupied with the issue of fuel cost and fuel conservation; there’s no getting around the fact that fuel will become scarce one day and while we wait, the supply we have just keeps getting more expensive.

For a while, we found a solution in hybrid and electric cars, hybrids offering greater fuel efficiency and electrics delivering complete independence from fuel. Of course, both have drawbacks: hybrids still need gas and electrics can only drive so long before they need a recharge.

But alas, there is another technology out there, looming in the back of all auto manufacturers minds, a technology that Toyota has fearlessly taken the plunge and embraced: hydrogen power.

Just a few days ago, Toyota revealed their Fuel Cell Concept Vehicle (FCV) to the US at the 2014 Consumer Electronics Show. Not only does the FCV require no gasoline, it can run for 310 miles before it needs a fill-up. Now that’s something to get excited about. What’s more, it only takes roughly 3 minutes to fill up and is promised to reach speeds over 100 mph.

And it’s efficient. What does that mean exactly? Well, as Bob Carter, Senior Vice President of Toyota Motor Sales puts it, A fuel cell is more efficient to operate than a gasoline engine; which means it requires less fuel… to travel the same distance…with zero emissions.”  That’s about as efficient as it gets.

So how does a Hydrogen fuel cell-powered car work, exactly? The FCV combines a propulsion system and two high-pressure hydrogen tanks, both of which are small enough to still allow for seating for four passengers. If the thought of a hydrogen vehicle kind of scares you, you might be comforted by the fact that the FCV has many of the same elements as the Toyota Hybrid powertrain. So just think of it as a more technologically advanced Prius…close enough.

While the Toyota FCV isn’t exactly production ready, Toyota says they plan to launch the new model in 2015. In addition, Toyota has been doing several road tests across the country in both hot and cold climates to see how the hydrogen car holds up and to show the US what it’s all about.

You won’t be getting behind the wheel of the Toyota FCV anytime soon, but stay tuned. We can’t wait to see what the future holds.

7 Reasons to Love the 2014 Toyota Sienna

2014 Toyota SiennaSure, we all know what minivans are good for: families and their ever-growing store of cargo. But minivans are so much more than that. These days, you can experience the amenities of a luxury vehicle, the thrill of a sport-tuned car, even good fuel economy all from a minivan. That is, if you opt for the 2014 Toyota Sienna.

The Toyota Sienna has long been a top choice in the minivan segment and it surely doesn’t disappoint for the 2014 model year. From the ultra-sporty SE trim to the top of the line Limited, the 2014 Sienna jumps light-years ahead of the competition. And with seating for up to 8 passengers, an unheard of 150 cubic feet of maximum cargo space, and an available rear-seat entertainment system, the Sienna remains the ultimate family vehicle.

Check out the top 7 reasons to love the 2014 Toyota Sienna:

1. The Engine:

The 2014 Toyota Sienna is powered by an impressive 3.5-liter V6 engine delivering 266-horsepower and 245 lb-ft. of torque. That’s some serious power for a minivan, making accelerating a breeze. In addition, the Sienna handles well and offers an enjoyable ride quality, while still securing some impressive fuel economy numbers.

2. The SE Trim:

Minivans aren’t exactly known for their sporty driving dynamics and aggressive styling. However, you will get just that with the 2014 Sienna SE. This sport-inspired trim comes with 19-inch alloy wheels, a unique grille, lower-body skirting, a sport-tuned suspension, and more responsive power steering.

3. The Versatility:

First off, buyers have a choice between seven and eight passenger seating. From there, the interior space can be customized thanks to sliding and removable second-row seats, a forward-sliding middle third row seat, and a stowable third-row bench. Stow/remove all second and third row seats for an unbelievable 150 cubic feet of cargo space.

2014 Toyota Sienna Interior

The Luxurious Interior of the 2014 Toyota Sienna

4. The Luxury:

You might just forget you are in a minivan when you enter the 2014 Sienna and experience the premium leather seats, the interior wood-grain accents, the modern and user-friendly controls, a moonroof, heated front seats, and premium reclining second-row seats with a foot rest and all.

5. The Technology:

The 2014 Sienna is fully loaded with technology geared toward both the driver and passengers, even if they are still in a car seat. The driver will enjoy the touch-screen interface with navigation and apps via Entune, Bluetooth hands-free phone, and a customizable multi-informational display. The back seat passengers will love the dual screen entertainment system which allows for different media on each screen.

2014 Sienna Entertainment System

2014 Sienna Entertainment System

6. The Awards:

Need some creditable sources to show their love for the 2014 Sienna? No problem. Here are just a few awards this minivan has received: 2014 Best Resale Value Award, Best Bet by, NHTSA 5-Star Overall Safety Rating, and the IntelliChoice – Best Overall Value of the Year Award.

7. The Safety:

Sure, Toyota is known for its safety and reliability. But in addition to the standard safety features, the Sienna offers available safety options that put other models to shame: pre-collision system, front and rear parking assist sonar, blind spot monitor, rear cross-traffic alert, hill start assist control, and vehicle dynamics integrated management system.

We love the 2014 Toyota Sienna and we know you will too. View our full inventory online or schedule a test drive today.

Toyota Certified Tales of the Uncertified

Some would argue that there is nothing scarier than the unknown. When it comes to buying a used car, we couldn’t agree more.

Sure, buying used is an affordable and economical option, but the inevitable series of questions and doubts are sure to enter your head: has it been in an accident? Are there damages I don’t know about? What is that stain in the back seat from? Seriously, what is that stain!? With a used car, the unknown can be haunting.

But alas, worry not for there is a solution to this nightmare: buying a Toyota Certified Used Vehicle, of course! When you choose a certified used car, you can rest assured that there won’t be any surprises creeping up; the scary world of the unknown disappears.

In order to illustrate this point more effectively, Toyota has championed a campaign entitled, “Certified Tales of the Uncertified.” These entertaining bits show just how wise it is to choose a Certified Used Toyota:

Clown Car



The Fully Loaded Series: 2014 Toyota Tundra

2014 Toyota Tundra

2014 Tundra Running Boards 2014 Tundra Connectivity Package

When it comes to full-size pickup trucks, the 2014 Toyota Tundra fits the bill, and then some. It offers the power, space, and features that truck drivers crave with added reliability and luxury not found in other nameplates.

The Toyota Tundra has plenty of new features to be excited about, including: the Toyota Entune suite, a standard rearview camera, updated exterior styling, a new interior design, and available rear cross-traffic alerts.

But we are really excited about the fully loaded 2014 Tundra that has arrived on our lot, featuring the Double Cab body style and the Limited trim. Here’s what allows this Toyota Tundra to make the “fully loaded” cut:

  • 5.7-liter Flex Fuel V8 with 381-horsepower
  • Power Windows with Auto Up/Down on Front Windows
  • Illuminated Entry System
  • Glass Breakage Sensor
  • Front and Rear Parking Sonar
  • Running Boards
  • Spray In Bedliner
  • USB Car Charger
  • Apple to USB Cable
  • Apple Lightening to USB Cable
  • Micro to USB Cable
  • Clear Paint Protection

To view complete vehicle specs and prices, visit the Dick Dyer Toyota website. This 2014 Toyota Tundra is one of a kind and full loaded for you!