A Camry Sold Every Minute in May: A Testament to the Value of a Camry

2014 Toyota Camry Black

The Always Popular Camry Reigned Supreme in May

The Toyota Camry is the best-selling car in America. It has been for years, decades even, so this statement probably comes as no surprise. But can you conceptualize just how many Camry’s must be sold every year/month/day in order to reach this milestone of best-selling car?

Well, May sales of the Toyota Camry certainly paint a pretty good picture of how the Camry remains the best-selling car. In the month of May, a Toyota Camry was sold every minute. That’s right – every 60 seconds someone drove their very own Camry off the lot in May. At the end of the month, the Camry boasted 49,584 units sold, bringing sales up 26%.

Those figures alone are pretty impressive, but let’s take it a step further. For the Camry’s entire history, monthly sales have reached 50,000 units only four times. Simply put, May was a pretty big month for the tried and true Camry.

But really, we expect nothing less. Few cars even come close to the reliability and safety provided by the Camry. It was given a 5-star safety rating from the NHTSA, placed on US News and World Report’s “Best Midsize Car for the Money” list, and appeared on Edmunds’ “Most Popular” list.

2014 Toyota Camry Features and Specs

Speaking to reliability, of all 10.3 million Camrys sold in the last 31 years, over 6.7 million are still being driven today. The Camry not only provides top of the line features, the best in safety, and competitive gas mileage, but it also sets the standard for reliability and longevity.

A Camry is more than a car; it’s a lifestyle choice, a member of the family. As Bob Carter, vice president of automotive operations for Toyota Motor Sales, USA, Inc. puts it, “It’s America’s best-selling car, but more important is the one Camry in the customer’s driveway…the one Camry you trust to be reliable and help keep your family safe.” We like to think the people who drive Camrys are the best kind of people. But hey, we are allowed to be a little biased, right?

Visit the Dick Dyer Toyota website to view a full inventory of new Toyota Camrys as well as used Toyota Camrys.

Hello Summer Sales Event in Columbia SC

Summer Sales Event

Warm weather and sunny skies signal more than trips to the pool and weekend getaways; they also signal the perfect time to buy a new car! Who wouldn’t love to cruise down the open highway in a brand new Camry? And more importantly, who doesn’t love a good sale?

The Hello Summer Sales Event going on now at Dick Dyer Toyota is your chance to save thousands on the purchase of a new Toyota. From the Camry to the Corolla to the Tundra, now is the time to buy!

Unlike other sales throughout the year, the Hello Summer Sales Event only applies to select models. But this restriction is actually favorable because it allows Dick Dyer Toyota to slash prices by thousands of dollars – up to $7,000 off! With savings like this, you’ll have more than enough extra money for your summer vacations and home improvement projects.

2014.5 Toyota Camry XLE V6 Sedan

Up to $6,000 Off

2014.5 Toyota Camry SilverThe 2014.5 Toyota Camry XLE comes fully equipped with plenty of standard features, including heated side mirrors, fog lamps, automatic climate control, leather heated seats, universal garage door opener, and Entune Premium Audio with Navigation and a touchscreen display.

This Camry is powered by a 3.5-liter V6 engine matched with a 6-speed transmission. Together they achieve 268-horsepower, 248 lb-ft. of torque, 21 mpg city, 31 mpg highway, 25 mpg combined.

2014 Toyota Tundra 4×4 CrewMax 1794 Edition

Up to $7,000 Off

2014 Toyota Tundra BlackThe 2014 Toyota Tundra CrewMax 1794 Edition offers top of the line finishes and the latest technology. This special edition model offers heated and ventilated perforated leather trimmed seats, Entune Premium Audio with Navigation and JBL Sound System, a moonroof, parking sonar, and a tow hitch receiver.

Under the hood, this truck packs a punch with its 5.7-liter i-FORCE Flex Fuel 381-horsepower V8 engine and 6-speed automatic transmission. Fuel economy is estimated at 13 mpg city, 17 mpg highway, and 15 combined.

2014 Toyota Corolla LE Eco Sedan

Up to $4,000 Off

2014 Toyota Corolla WhiteThe 2014 Toyota Corolla LE makes a statement with its Smart Key System, Bluetooth Hands-Free Phone and Streaming Audio, backup camera, heated front seats, LED daytime running lights, and touchscreen display.

The ECO package on this Corolla allows the 1.8-liter four-cylinder engine to achieve an impressive 30 mpg city, 40 mpg highway, and 34 mpg combined. With the addition of the continuously variable transmission, this Eco sedan outputs 140-horsepower and 126 lb-ft. of torque.

The Hello Summer Sales Event ends June 30, 2014. Sale offers do not include tax, tag, registration, or title fees. See Dick Dyer Toyota in Columbia SC for details.

The Dick Dyer Toyota Difference


Dick Dyer Toyota StorefrontAs much as we might try to avoid it, there are tons of choices for car dealers and service centers in the greater Columbia area. More than ever, drivers are presented with endless possibilities for their car buying and maintenance needs. So why choose Dick Dyer Toyota out of all the options out there? Well, simply put, we’re different.

How are we different you ask? For starters, our motto is “Your Satisfaction is Our Number One Priority.” But with us, this slogan is more than a sales pitch to get people in the door; it is actually the motivation behind everything we do.

From our sales process to our special programs to our facilities, everything is done with the customer in mind. But you don’t have to take our word for it. Check out some of the amenities and offers you will find at Dick Dyer Toyota that make all the difference to the drivers of Columbia:

Dick Dyer Toyota Inventory LotOur Inventory

For the past three years, Dick Dyer Toyota has been the number #1 Volume Toyota Dealer in all of the Columbia Metro Area, based on total retails sale of new Toyotas (as defined by R.L. Polk per SET). That means we have the largest selection of new Toyota cars in town!

In addition, we have a huge used car department, specializing in new trucks. More than that, we offer used car sales every month as well as a selection of used cars under $10,000.

Our Lifetime Nationwide Warranty

Sure, other dealers might offer extended OEM warranties, but are they valid for the life of the car? Or anywhere across the nation? Yeah, we didn’t think so.

Dick Dyer Toyota’s exclusive Nationwide Lifetime Warranty duplicates the Factory Powertrain Warranty for as long as you own the vehicle – unlimited miles, unlimited time. In addition, this warranty is valid at any licensed repair shop in the US.

Oh, and did we mention it’s free? That’s right, you will receive the Nationwide Lifetime Warranty free with the purchase of every new Toyota and select used vehicles.

Our $1,000 Advantage

In addition to our Lifetime Warranty, every new Toyota car comes with our $1,000 Advantage. This extra value plan comes with tons of perks, including roadside assistance and towing for the first 2-years or 25,000 miles, 30% off your first 30,000 mile service, a full detail in the first year of ownership, tire rotations for as long as you own the vehicle, free car washes at every service, 10% off accessories, rental car discounts, touch-up paint service, and more!

Dick Dyer Toyota Customer LoungeOur Facilities

When you bring your car in for service at Dick Dyer Toyota, you get to experience our state of the art and newly renovated customer lounge. Our spacious lounge area features flat screen TVs, free Wi-Fi, new chairs, a children’s play area, pet-friendly policies, and a café with free coffee and popcorn. You may want to hang around here even after your car is ready!

As you can see, Dick Dyer Toyota is dedicated to delivering the best car buying experience possible for our valued customers. Visit our website at http://dickdyertoyota.com or come to our showroom to see everything we have to offer the Columbia area.

The Fully Loaded Series: 2014.5 Toyota Camry XLE

2014.5 Toyota Camry XLE

We love the Toyota Camry. And so do hundreds of thousands of other people. As such, this month’s fully loaded model is none other than the top of the line 2014.5 Toyota Camry XLE.

This Camry isn’t your run of the mill – standard locks, fabric seats, CD player – Camry. No, this is truly a fully loaded sedan. To name a few, this Camry is equipped with the Leather Interior Package, Remote Start System, and Entune Premium Audio.

2014.5 Toyota Camry Exterior Features

Featuring the Blizzard Pearl exterior paint 2014.5 Camry Doorsillcolor, our fully loaded Camry XLE is powered by a 2.5-liter four-cylinder engine matched with 6-speed automatic transmission. The pair return 178-horsepower, 25 mpg city, and 35 mpg highway.

The exterior of this 2014.5 Camry receives some personal touches, thanks to a slew of added packages. These include splashguards, LED fog lights, lower grille chrome trim, and doorsill protectors. In addition to the Smart Key System which comes with push-button start and keyless entry on the front doors, the fully loaded Camry comes with Remote Start. Now you can start your car from the comfort of your home or office.

2014.5 Toyota Camry Interior Features

2014.5 Camry Leather SeatsStep inside the 2014.5 Camry XLE to experience the luxurious added features, giving this fully loaded Camry and added level of refinement and quality.

To start, the Leather Package brings leather-trimmed seats, leather door trim, multi-stage heated front seats, and a 4-way power adjustable front passenger seat. This ensures the highest level of comfort for you and your passengers.

2014.5 Toyota Camry Technology & Audio

Next, the fully loaded Camry comes equipped with the Entune Premium Audio System with Navigation. This Premium Audio System includes a 7-inch high-resolution touch-2014.5 Camry Entune Premium Audioscreen display, the Entune App Suite, MP3 playback capability, 6 speakers, USB 2.0 port, advanced voice recognition, hands-free phone, HD Radio, and SiriusXM Radio. On the navigation side of things, the Entune System provides HD predictive traffic and Doppler weather overlay so that drivers can see potential traffic backups as well as approaching weather.

These days, everyone is glued to their cell phones. And while this means added convenience and mobility, it also means drained batteries and dead phones. But alas, this Camry XLE also features the Phone Cable and Charge Package, which offers a USB car charger, Apple 30-pin to USB cable, Apple Lightning to USB cable, and Micro USB to USB cable. All of your charging needs will certainly be taken care of with this sedan.

As you can see, this 2014.5 Toyota Camry XLE is fully outfitted and truly unique. With all the added features and styling cues you could ask for, this Camry is ready to be driven off the lot.

For more information on the fully loaded 2014.5 Camry XLE, visit the Dick Dyer Toyota website. Also view their full inventory of new Toyota cars in Columbia SC.


Toyota College Graduate Program

College Graduate holding diploma - Toyota College Graduate Program

The Toyota Graduate Program can help get you into a new Prius c, Corolla, Camry, or RAV4 as you start on your new career.

If you recently graduated from college, congratulations! Now the real fun begins. As you start putting your hard-earned degree to work in your new career, Toyota wants to send you off in style by offering a $750 rebate on the lease or purchase of a new Toyota or Scion with Toyota’s College Graduate Program.

To qualify for this opportunity, you need to have graduated within the last two years and have employment that will begin within 120 days of credit approval from Southeast Toyota Finance.

Many popular Toyota models are eligible for this program including the Toyota Camry, Corolla, Prius c, RAV4, Tacoma, Yaris, and all Scion models. For even more savings, the rebate may be combined with many other available special offers.

If you have any questions on how to take advantage of the Toyota College Graduate Program, visit us today at Dick Dyer Toyota and we’ll help you find the perfect car to get you headed in the right direction.

The Toyota Time Sales Event: A Good Time for a Great Deal

2014 Toyota Time Sales Event

Looking for a smooth ride that won’t disturb your newborn baby sleeping in its car seat? Or how about a low price on a new car to drive your son to his spelling bee finals? Luckily for you, Toyota has just the thing: The Toyota Time Sales Event.

These Toyota Time commercials say it all; a new Toyota is the perfect solution for your light-sleeping baby or your spelling-bee champ. With Toyota, you get the best selection of cars and the best deals around.

The Toyota Time Sales Event is the perfect time to upgrade to a new Toyota. From a hybrid, to a crossover, to an SUV, the Toyota Time Sale offers low prices on the cars you want. Dick Dyer Toyota is currently honoring the Toyota Time Sales Event at their Columbia, South Carolina dealership, so start your shopping today. After all, it’s a good time for a great deal.

Here are the sales and offers you will find at Dick Dyer Toyota’s Toyota Time Sales Event:

Lease Offer APR Offer
4Runner $299 a Month 0.0% for 60 Months
Avalon $259 a Month 0.0% for 60 Months
Avalon Hybrid $369 a Month 0.0% for 60 Months
Camry $189 a Month 0.0% for 60 Months
Camry Hybrid $239 a Month 0.0% for 60 Months
Corolla $169 a Month 0.0% for 36 Months
Highlander $289 a Month N/A
Prius $239 a Month 0.0% for 72 Months
Prius c $179 a Month 0.0% for 36 Months
Prius v $279 a Month 0.0% for 60 Months
RAV4 $239 a Month 0.0% for 36 Months
Sequoia $506 a Month N/A
Sienna $299 a Month 0.0% for 60 Months
Tacoma $259 a Month N/A
Tundra $339 a Month 0.0% for 36 Months
Venza $279 a Month 0.0% for 60 Months

Don’t wait to buy your new Toyota when there are sales like this going on now! For more information on the Toyota Time Sales Event in Columbia, check out Dick Dyer Toyota’s website. We are proud to serve all local areas, including Irmo, Sumter, Blythewood, Dentsville, and Orangeburg.

The All-New and Completely Redesigned 2015 Toyota Camry

The Toyota Camry has long been the best-selling car in America. For 12 years to be exact. From its safety to its reliability to its comfort, the Camry is an all around winner. So when Toyota set out to design the all-new 2015 model, they had a lot on their plates. They had to figure out how to make one of the most popular cars in the world even better.

Let’s just say they did just that and then some. Bill Fay, Group Vice President and General Manager at Toyota Motor Sales introduced the 2015 Toyota Camry at the New York Auto Show. He began by explaining that the new Camry is just one part of Toyota’s greater mission to “Make Better Cars.” And not just “better” in the sense that these are cars you should buy. Toyota is striving to make better cars that you want to buy.

The 2015 Toyota Camry is certainly better and almost completely redesigned. In fact, Toyota used about 2,000 new parts in manufacturing the 2015 Camry and the only part that remains unchanged is the roof. Some of the new features include a wireless charging pad for smartphones, tapered LED taillights, blind-spot monitors, and adaptive cruise control.

See the 2015 Toyota Camry in action at the New York Auto Show, from its complete redesign to its top of the line features:

The Car Connections Covers the 2015 Toyota Camry

Toyota’s Reveal of the 2015 Toyota Camry

The 2015 Toyota Camry via Kelley Blue Book

Toyota & The Muppets Are at It Again in New Highlander Commercials

The Muppets 2014 Toyota Highlander

The Fun Isn’t Over for the Muppets and the Toyota Highlander

Although the Super Bowl was two months ago, people are still loving Toyota’s Super Bowl commercial, featuring America’s favorite gang of Muppets, the all-new Toyota Highlander, and Terry Crews from FOX’s Brooklyn Nine-Nine. Since that original commercial, Toyota has put out several follow-up videos in an effort to satisfy America’s craving for funny and heart-warming moments with the Muppets and their favorite car, the Toyota Highlander.

There are plenty of Muppet videos to choose from, but our all-time favorites have to be the Blooper Reels and a video simply titled “Boop!”  Between the laughter and the fun, it is clear that there is no room for boring in the 2014 Toyota Highlander. Let’s be serious, you can’t have boring when the Muppets are involved!

Here are our favorite new installments of the Muppets and the Toyota Highlander. Check out Toyota’s YouTube page to see all of the latest videos and commercials.

The Muppets Blooper Reel

“Boop!” Starring Animal, Dr. Teeth, and Dr. Bunsen Honeydew

Dr. Bunsen Honeydew and Beaker Blooper

How to Work Everything in Your New Camry, from the Entune System to HomeLink

2014 Toyota Camry Getting a new car is exciting; there are tons of new features and high-tech options to play with, some of which you may never have seen before. While you may love these new options, it can be difficult to learn how to use all of them and how to get the most out of your new car.

Case in point: the new 2014.5 Toyota Camry. This sedan offers some of the best technology, safety features, and luxury in its segment. While we love all of these perks, there is still a learning curve, especially for those upgrading from a 2001 model for example. I mean, a lot has changed in the auto industry since then.

Looking at the 2014.5 Camry, it is clear that you have more than power windows to look forward to. From the Entune Audio system to the electronic temperature control to the HomeLink Universal Transceiver, it’s no secret that this car can do a lot. But don’t worry. You don’t have to learn the ins and outs of all of these technologies by yourself.

Toyota has put together a series of how-to videos to help you learn everything you need to know about your brand new Camry. In just a few short minutes, you will be an expert on all things high-tech.

How-To: Toyota Entune

How-To: HomeLink

How-To: Climate Control

The Fully Loaded Series: 2014 Toyota Tacoma with TRD Sport Extra Value Package

2014 Toyota Tacoma Fully Loaded

This 2014 Tacoma Has Loaded Up on Option Packages, Fully Loaded In Fact

The Toyota Tacoma is a great truck, no matter what engine, transmission, or cab style you choose. But let’s face it: there is always going to be that one truck that is just out right the best. This week, that truck just so happens to be the fully loaded 2014 Tacoma Access Cab, equipped with the TRD Sport Extra Value Package, V6 Tow Package, and so much more.

To start, this all-new Tacoma comes in a sleek magnetic gray metallic exterior with 17-inch alloy wheels and stainless steel running boards. The Access Cab offers rear-hinged access doors, a graphite fabric interior, and seating for four, thanks to two rear jump seats that can be folded for added storage.

Next, lift up the hood to find a beautiful 4.0-Liter V6 engine, boasting 236-horsepower, 266 lb-ft. of torque, and part-time four-wheel drive.  A 6-speed manual transmission completes the powertrain. Both work to deliver a respectable 16 mpg city, 19 mpg highway, and 17 mpg combined.

TRD Sport Extra Value Package

So there are the basics of this 2014 Toyota Tacoma. Now, let’s move on to the juicy stuff. To start, this fully loaded Tacoma comes with a package that is pretty fully loaded in and of itself: the TRD Sport Extra Value Package. This top-notch package will deliver:

  • Sport Suspension with Bilstein Shocks
  • Hood Scoop
  • Color-Keyed Grille Surround, Bumpers, Exterior Mirrors, Door Handles
  • Power Outside Mirrors with Turn Signal Indicators
  • Toyota Tacoma TRD Extra Value PackageSliding Rear Window with Privacy Glass
  • 115V/400W Deck Mounted AC Power
  • Fog Lamps
  • Remote Keyless Entry
  • Cruise Control
  • Overhead Console with Map lamps & Sunglasses Storage
  • Sport Water-Resistant Seats with Driver Lumbar Support
  • Metallic-Tone Instrument Panel Trim
  • Leather-Trimmed Steering Wheel with Audio Controls & Shifter
  • Dual Sun Visors with Mirrors & Extenders
  • Tailgate-Handle Integrated Backup Camera
  • TRD Sport Graphics

As you can see, the 2014 Tacoma gains a ton of bells and whistles as well as some sport-inspired design elements. This truck is starting to look fully loaded, but we’ve still got a ways to go.

V6 Tow Package

Tacoma V6 Tow Package

Adding to the TRD Sport Extra Value Package is the V6 Tow Package. This option pack will make the Tacoma the towing champ of your dreams, thanks to:

  • Class-IV Towing Receiver Hitch
  • Engine Oil Cooler
  • 130A Alternator
  • Heavy Duty Battery
  • 7-Pin Connector w/Converter
  • Trailer Sway Control

Entune Audio Plus package

You’ll be able to tow and haul like a pro with this truck. But life isn’t all work and no play; alas, everyone needs some pep in their ride. That certainly isn’t an issue for the 2014 Tacoma, which offers the Entune Audio Plus package, delivering:

  • Entune Multimedia Bundle with 6.1” High Resolution Touch-Screen Display
  • Entune Audio Plus PackageMP3/WMA Playback Capability
  • Auxiliary Audio Jack
  • USB 2.0 port with iPod Connectivity and Control
  • Advanced Voice Recognition
  • Hands-Free Phone Capability
  • Phone Book Access and Music Streaming via Bluetooth Wireless Technology
  • SiriusXM Radio with 90-day Complimentary Trial
  • HD Radio
  • HD Traffic and Weather

So there you have it: the fully loaded 2014 Toyota Tacoma Access Cab. As you see from the long lists of added features, this is a truck unlike any other. And frankly, we like it that way.

For more information on this 2014 Toyota Tacoma, visit the Dick Dyer Toyota online showroom. For test drives, visit the dealership at 240 Killian Commons Parkway in Columbia.