Toyota Named Top Non-Luxury Brand

Top Non-Luxury Brand

The Toyota Tacoma won its segment in “Best Retained Value Awards”

Much of Toyota’s popularity is built on the brand’s long-standing reputation for durability and dependability. Therefore, it’s no surprise to us at Dick Dyer Toyota—and probably not to our loyal customers, either—that Toyota was named as this year’s top non-luxury brand in’s fifth annual “Best Retained Value Awards”. Basically, Toyota vehicles hold their value better than any other non-luxury brand, over the first five years of ownership.

“Earning the ‘Best Retained Value award is a great honor and a testament to Toyota’s commitment to quality, durability, and reliability – all key ingredients for great value,” said Bill Fay, group vice president and general manager for Toyota Division. The award applies specifically to the 2015 Toyota model lineup, which is Toyota’s greatest and most diverse lineup to date.

While Toyota’s overall win is the most impressive achievement, four individual Toyota models also earned an award as the vehicle with the best resale value in their segment. The Tacoma and Tundra pickup trucks both won their segments, as did the Highlander midsize SUV and the Avalon full-size sedan. Come see us at Dick Dyer Toyota to learn more about these winning vehicles and the whole award-winning lineup today!

2015 Toyota Tundra to Enter Baja 1000 This November

Toyota Tundra

Attention race fans! Toyota has just announced that they will enter the new 2015 Toyota Tundra Pro Series in the 47th annual Baja 1000 race. This motorsports event takes place each year in Ensenada, Mexico during November.

If you are reading this asking yourself (or your computer) what Baja 1000 is, then read on! The Baja 1000 is an off-road race that runs along the Baja California peninsula. The race itself varies in length from 600 miles to just under 1000 miles. There are many different divisions and all types of vehicles can enter. The race began in the early 1970s and it has gained popularity since its birth.

For the Toyota Tundra, this race is an important step for research and development. Mike Sweers, the Chief Engineer of Toyota Pickup Trucks talks about the importance of the race for consumers. “With over 1,000 miles of harsh terrain, the Baja 1000 is the ultimate proving grounds for [R&D] that helps [Toyota] continuously improve [its] trucks.” Toyota is hoping that insights from this race will allow the Toyota Tundra to exceed drivers’ expectations in the future.

We are excited to see how the 2015 Toyota Tundra Pro Series displays its strength and durability against the rough Mexican peninsula terrain.