Toyota has been a powerhouse in the international automobile industry for a long time, but over the past five years, the brand has seen a continuous stream of success. Toyota global sales were unveiled during January, making it clear that for the fifth year in a row, the brand has topped the list of best-selling automotive brands in the world.
If five years in a row isn’t impressive enough, Toyota only lost its chance at a nine-year streak in 2011, after it gave up the number one spot to General Motors following the earthquake that struck Japan. Before that, Toyota was the reigning champion throughout 2008, 2009, and 2010. Toyota and GM vehicles, as well as products from Volkswagen, make up about a third of all vehicles sold on Earth combined.
Toyota also has plans for strengthening its hold on the throne even longer. The brand just bought the remaining share of its subsidiary Daihatsu and is in talks with Suzuki to collaborate in India, a market that has long been dominated by Suzuki. There is no word yet on whether partnership negotiations have begun, but Toyota is considering the strategy.
Overall, Toyota global sales statistics say the company sold a grand total of 10.15 million vehicles over the course of 2015, besting VW’s reported total of 9.9 million and GM’s 9.8 million by a significant margin.
Toyota’s yearly earnings were greater than that of GM, Ford and Fiat Chrysler combined thanks in-part to the Toyota Camry; one of their top-selling models.
The fiscal year is drawing to a close with only one month remaining, so it’s time for auto companies all across the industry to evaluate their decisions and make adjustments for the following year.
After a highly successful year for most companies, including GM, Ford, and Fiat Chrysler, it’s difficult to believe that not only was Toyota’s year an enormously prosperous one, but also, the company blew its competition out of the water.
According to the Detroit News, GM earned $6.5 billion before interests and taxes during this past year, with $6.3 billion earned by Ford, and a still impressive $3.9 billion earned by Fiat Chrysler. Those numbers sound great, until you hear that Toyota earned $24.5 billion.
That’s right, Toyota earned more money than GM, Ford, and Fiat Chrysler combined last year, and it doesn’t look like their fruitful earning spree will end anytime soon, if the stellar vehicles displayed by Toyota at the Chicago Auto Show a couple of weeks ago are any indication.
Did Toyota’s yearly earnings surprise you? Let us know your thoughts in the comments.
If you have been seeing many more hybrids out on the road lately, it wasn’t just your mind playing tricks on you. Toyota has officially announced that, since the Toyota Prius release in Japan 1997, sales for this hybrid model have exceeded 7 million.
What’s more, Toyota green car sales outrank other automakers in the industry. According to Toyota Product Chief Karl Schlicht stated that “Toyota’s hybrid drivetrain technology is far from reaching its peak…Toyota is moving into a new wave of hybrid technology that’s more efficient [than] ever, sportier than ever and more appealing to mainstream buyers.”
This is great to hear that although Toyota will be releasing the first mass-produced hydrogen fuel-cell vehicle soon, their focus remains strong with the Prius and hybrid technology. We are sure that the trend towards this technology will continue to grow and increase Toyota sales.
Are you interested in driving Toyota green car sales just a little bit higher? Stop by Dick Dyer Toyota today and check out our lineup of Toyota Prius vehicles.