Not only is everyone different with their particular tastes and preferences, but our destinations and plans change all of the time, so there’s no better place that we could stand to have more precise technology than inside our vehicles.
Toyota has teamed up with Microsoft to make car technology more precise for the individual. The project is known as Toyota Connected.
The new CEO of Toyota Connected, Zack Hicks, told USA Today how this collaboration between Toyota and Microsoft is ultimately designed to “help free our customers from the tyranny of technology. It will make lives easier and help us to return to our humanity.”
Hicks statement goes to the heart of one of the problems with the growing ubiquity of technology in our lives. Technology is powerful and highly capable of enhancing our lives, but a lot of times, we are overwhelmed by it. We have to work too hard to ensure it’s giving us exactly what we want, and doing so disengages us from life outside of technology.
Toyota Connected will do a better job of learning a person’s preferences. It will do a better job of being aware of the situation and fine-tuning what is offered. For example, you may tell the service you are hungry. The technology already knows your route and what restaurants you like, saving you a lot of time and allowing you to stay focused on other things.
Tell us what you think of the new Toyota Connected car technology.