In 1997, Toyota transformed the automotive market with the Toyota Prius. When it first hit the scene, it was clear that this hybrid was no novelty car. It was–and still is–a well-balanced compact sedan featuring an extremely robust hybrid powertrain. In fact, since 2005, 95% of all Prius models sold are still on the road.
Did Toyota’s gamble on hybrid technology payoff? The truth is in the numbers. And the numbers are big.
Toyota just announced that it had produced its 9 millionth hybrid vehicle. But that’s not the whole story. Back in July, the number of Toyota hybrid vehicles had reached 8 million, meaning that Toyota made a million hybrid vehicles in only nine months! It’s an incredible feat that stands as stark testimony to the design and engineering prowess and business acumen of the automaker.
And now Toyota is set to revolutionize the green car market yet again with the Toyota Mirai. Instead of a hybrid powertrain, the Mirai features an innovative hydrogen fuel cell powertrain that delivers 302 miles in range, all the while emitting zero emissions.
Toyota revealed the next-generation Prius not long ago and the new design is striking and bold. The new Prius, hitting dealer lots next year, follows the way of the Camry and Corolla, designed to be much bolder and more recognizable. The gas-electric hybrid became a bestseller with its previous design and the new model looks to capitalize on that success.
With competitors of every size and price, the hybrid market is much more competitive than it once was. To unveil the car, Toyota introduced it by hoisting the vehicle above a crowd outside a Las Vegas hotel.
In all, the new Prius is longer and sleeker than the current model. New headlamps and a prominent rear spoiler are just a few of the most notable cosmetic changes.
Mechanically, the new Prius has a revamped suspension and some great new safety features. It’s also expected to see fuel economy improve by 10% over the previous model, which earned 51 mpg in the city.
More than 3.5 million Priuses have been sold since it first went on sale in Japan in 1997. Toyota’s capitalized on the popularity of the hybrid over the past few years by adding new models of all sizes and prices. Now with a new design, the Prius looks sharper and should be ready to take on the market once again.
We here at Dick Dyer Toyota are very excited to see the new Prius!
America’s favorite hybrid, the Toyota Prius, became even more efficient and environmentally friendly when the Prius Plug-In began production in 2011. The lithium-ion battery of the Prius Plug-In is charged by plugging into an electrical power source, as the name suggests. Even better, it doesn’t require a drop of gasoline.
While consumers love the efficiency of the Prius Plug-In, there is still some heartburn around the cost of this all-electric model; indeed, the current 2013 model costs around $8,000 more than the original Prius.
Taking note of this issue, Toyota has decided to make a change for the 2014 model year. While most cars increase in price with each successive year, the Prius Plug-In will actually be getting cheaper.
The 2014 Toyota Prius Plug-In is currently priced over $2,000 less than the 2013 model. Even more exciting, the 2014 Prius Plug-In Advanced will be listed for $4,620 less. Now that’s a change that America can get on board with.
Toyota isn’t skimping on the features in order to make the lower price a reality either. The 2014 Prius Plug-In will feature heated front seats, remote climate control, extended EV mode capabilities, and an additional year of complimentary Roadside Assistance.
The 2014 Prius Plug-In Advanced comes with even more bells and whistles, like premium HDD Navigation with Entune® App Suite, head-up display, and Toyota Safety Connect with emergency response.
The more affordable yet exceptionally efficient 2014 Prius Plug-In begins production in October, with models slated to arrive in showrooms by November of 2013.
According to J.D. Power and Associates, Toyota is the most dependable non-premium nameplate. During this year’s Dependability Study, the motor company tied for third overall and improved by 18 fewer problems out of 100, compared to last year.
Every year, J.D. Power and Associates completes a Dependability Study of new vehicles that have been driven for three years. Drivers are asked to report problems they have had in the last 12 months with their three-year-old vehicle. Their responses are then used to determine which vehicles are the most dependable.
A total of eight Toyota vehicles were among the top three most dependable vehicles in their segments. These vehicles include the Yaris, Prius, Corolla, Camry, Highlander, Sienna, Avalon, and Tundra. In addition, the Yaris, Prius, and Tundra were ranked number one in their segment.
So come to Dick Dyer Toyota to get your highly dependable car today!