These days, the only time you can hope to see a new model reveal is at the next big auto show, with a fancy display and big crowds of people. But Toyota, ever forward-thinking and cutting edge, has decided to do something different, something much more modern. In the spirit of the age, the all-new 2015 Toyota Sienna reveal took place completely online.
So what does that mean exactly? Did Toyota just publish some photos of the car on their website and throw up a few YouTube videos? On the contrary, Toyota made this online reveal everything we could have wanted.
Embracing the fact that the Sienna is for the most part a family vehicle, Toyota commissioned three families made famous by the internet to be the spokespeople for the new Sienna’s reveal.
|Related: Seven Reasons to Love The 2014 Toyota Sienna|
The beloved Eh Bee Family from the popular app Vine revealed the 2015 Sienna using funny 6-second video clips. As the Eh Bee Family puts it, “Our videos embrace all the hilarity that comes with being a family in today’s world, and the Sienna fit right into those stories.”
Next, YouTube star “Action Movie Kid” and his Dreamworks artist dad put together some mind-bending commercials, showing how the 2015 Sienna can transport the happenings of everyday life into an adventure unlike any other.
Lastly, the dad from “Convos with My 2-Year-Old” decided to take his hilarious conversation skills and put them to the test in “Conversations with my Sienna.” Who knew talking to a car could be so entertaining?
At the root of these captivating online reveals is of course the Toyota Sienna itself. For 2015, the Sienna expands its authority over modern automotive conveniences and technology by introducing a multi-informational display in the driver’s instrument panel to display turn by turn directions, a panoramic backup camera, dual-view Blu-Ray rear entertainment system, and a 7-inch touchscreen with swipe on/off capability.
The most exciting new feature of the Sienna has to be the Driver Easy Speak function. Basically, this allows the driver’s voice to be amplified through the vehicle via a built-in microphone projecting through the rear speakers. Anyone who has driven a minivan with a back seat full of kids knows the struggle of trying to get their attention and cooperation from the driver’s seat. Driver Easy Speak makes this task easier, especially since the kids won’t be able to use the “I didn’t hear you” excuse.
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From Vine to YouTube to Twitter, the 2015 Toyota Sienna was definitely revealed in style even if it did take place solely online. After all, the online reveal only mirrors the modern look of the 2015 Sienna and all the technology buyers can expect to find in this top-notch minivan.
Be sure to head to Dick Dyer Toyota in Columbia South Carolina when the 2015 Toyota Sienna is available for purchase.