If you caught the Super Bowl, then you might’ve noticed the Toyota One Bold Choice campaign. Featuring Paralympic medalist, Amy Purdy, and the voice of Muhammad Ali, the new campaign is enough to give anyone goose bumps.
According to Toyota, the new campaign is designed to encourage drivers to live bold new lifestyles, just like Purdy and Ali have. Those of you that are Dancing with the Stars fans might recognize Purdy from the show. Purdy’s daring lifestyle includes running, snowboarding, and ballroom dancing, and has inspired countless individuals.
“To say I’m honored to be in this spot airing during the game would be an understatement,” said Purdy. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”
Not only that, but the One Bold Choice campaign also features the voice of Muhammad Ali, world-famous boxer. In fact, Ali’s “How Great I Am” speech can be heard in the background. Aside from this new ad, Toyota is also highlighting the players as successful fathers during the Super Bowl. To become a part of the conversation, Twitter users can engage with the hashtag #OneBoldChoice, or join the conversation at Dick Dyer Toyota!