Toyota Uses Virtual Reality Technology to Teach Safe Driving

Virtual Reality Technology

Toyota’s TeenDrive365 program utilizes Oculus Rift virtual reality technology to teach teens the dangers of distracted driving.

Toyota launched a new TeenDrive365 distracted driving simulator at the 2015 Detroit Auto Show, which uses Oculus Rift virtual reality technology to teach safe driving to teens and parents alike.

The simulator involves getting behind the wheel of a real Toyota car and putting on the Oculus Rift gaming headset, before being fully immersed in a virtual reality driving experience. Participants will see the sights and hear the sounds of busy city streets, which they are challenged to navigate safely while also having to manage traffic noises, the radio, text messages, and talkative virtual friends in the front and back seats. If they lose focus, they’ll experience the dangers of distracted driving without any of the harms.

At Dick Dyer Toyota, we think that’s a great way of getting the lesson across. In fact, over 10,000 people have already tried the simulator, and nearly 80 percent have said they would reduce distractions because of the experience!