In 1997, Toyota transformed the automotive market with the Toyota Prius. When it first hit the scene, it was clear that this hybrid was no novelty car. It was–and still is–a well-balanced compact sedan featuring an extremely robust hybrid powertrain. In fact, since 2005, 95% of all Prius models sold are still on the road.
Did Toyota’s gamble on hybrid technology payoff? The truth is in the numbers. And the numbers are big.
Toyota just announced that it had produced its 9 millionth hybrid vehicle. But that’s not the whole story. Back in July, the number of Toyota hybrid vehicles had reached 8 million, meaning that Toyota made a million hybrid vehicles in only nine months! It’s an incredible feat that stands as stark testimony to the design and engineering prowess and business acumen of the automaker.
And now Toyota is set to revolutionize the green car market yet again with the Toyota Mirai. Instead of a hybrid powertrain, the Mirai features an innovative hydrogen fuel cell powertrain that delivers 302 miles in range, all the while emitting zero emissions.
The future of transportation is here with the hydrogen-powered Toyota Mirai.
During a recent gathering of some of the most influential Hispanic journalists in the world, Toyota showcased the future of mobility. Displaying the first commercially-available hydrogen-powered car in the world, the Mirai, Toyota made quite a stir at the 2015 Excellence in Journalism Conference.
So why a conference for journalists? Toyota was asked to put together an automotive display for the conference, showcasing the future of the industry. Visitors to the conference had a chance to see the Mirai up close and personal, as well as a chance to learn about the Mirai’s features from a product specialist.
“As a long-time supporter of the National Association of Hispanic Journalists, it gives us great pleasure to share with this wonderful group the latest in automotive innovation as we help facilitate discourse on how Latinos are adding their much-needed voices to the journalism landscape in this country,” stated Patricia Salas Pineda, group vice president of Toyota’s Hispanic Business Strategy Group.
The hydrogen-powered Toyota Mirai can be completely refueled in 5 minutes, has an EPA-estimated range of 312 miles, and gets about 67 MPGe. Perhaps best of all, the Mirai only emits water, and in an emergency can power a small house for up to a week.
Want to know more about the Toyota Mirai? Stop by Dick Dyer Toyota and we’ll be happy to get you some additional information!