Toyota Prius Parade on Earth Day Breaks World Record

Earth Day just recently passed on April 22nd, and Toyota’s North American branch just broke a Guinness World Record after organizing a Toyota Prius parade in California in honor of the occasion. The world record in question was for the world’s largest hybrid parade, and with 332 Priuses gathered on the Alameda Air Field in Northern California, it was an easy win.

The choice of location was an obvious one, according to Toyota. California accounts for 40% of United States sales of the brand’s popular Prius hybrid, especially in the Bay Area of Northern California, which Toyota describes as housing “hundreds of thousands” of Prius drivers. Organizing the event was a way for Toyota’s North American branch to pay homage to the strides their company has made in alternative-fuel vehicles, particularly with the Prius, while also celebrating the tradition of Earth Day.

Pete Carey, vice president and general manager of Toyota Motor Sales, stated, “We wanted to celebrate this revolutionary vehicle and the folks behind the wheel who’ve always been our early adopters, thinking bigger about their carbon footprint and environmental impact.”

The parade was attended by Guinness World Record representatives, who showed up to witness the occasion in person and confirmed the record-breaking numbers first hand. Toyota attributes the success of the event to the fact that its Toyota and Lexus brands have twice as many hybrids on the road than any other auto manufacturer. The Toyota Prius parade will go down in history as one of the largest hybrid gatherings ever and one of the first of its type.