Next Generation Prius Boasts Bolder Image

Toyota revealed the next-generation Prius not long ago and the new design is striking and bold. The new Prius, hitting dealer lots next year, follows the way of the Camry and Corolla, designed to be much bolder and more recognizable. The gas-electric hybrid became a bestseller with its previous design and the new model looks to capitalize on that success.

With competitors of every size and price, the hybrid market is much more competitive than it once was. To unveil the car, Toyota introduced it by hoisting the vehicle above a crowd outside a Las Vegas hotel.

In all, the new Prius is longer and sleeker than the current model. New headlamps and a prominent rear spoiler are just a few of the most notable cosmetic changes.

Mechanically, the new Prius has a revamped suspension and some great new safety features. It’s also expected to see fuel economy improve by 10% over the previous model, which earned 51 mpg in the city.

More than 3.5 million Priuses have been sold since it first went on sale in Japan in 1997. Toyota’s capitalized on the popularity of the hybrid over the past few years by adding new models of all sizes and prices. Now with a new design, the Prius looks sharper and should be ready to take on the market once again.

We here at Dick Dyer Toyota are very excited to see the new Prius!

Toyota Reveals Pricing for Corolla and Camry Special Editions

After revealing special editions for the Corolla and Camry at the Chicago Auto Show several months ago, Toyota has finally released pricing information for both models—and we’re quite pleased.

The 2016 Toyota Corolla Special Edition is based on the Corolla S Plus trim, with numerous upgrades including Smart Key with push-button start, unique floor mats, black upholstery with contrast red stitching, gloss-black 17” alloys, special badging, paddle shifters, disc brakes, and a sport driving mode. Eight thousand models will be built in black, white, or red. It will be priced at $20,635, which is only $3,685 more than the base Corolla L!

The 2016 Toyota Camry Special Edition might be even more of a steal. Based on the Camry SE, it features two-tone 18” alloys, smoked taillamps, a power moonroof, adjustable sports seats with blue trim, an upgraded audio system, a special instrument cluster, Smart Key with push-button start, inductive phone charging, and special badging. Under the hood is the 2.5-liter four-cylinder paired to a six-speed automatic. Twelve thousand examples will be made in white or blue, with pricing set to $25,715—that’s just $2,745 more than the base Camry!

Expect both the Corolla and Camry Special Editions to become available at Dick Dyer Toyota mid-August, with production carrying through January 2016!