Toyota Recognized as a Leader of Diversity at National Urban League Equal Opportunity Dinner

Toyota Recognized as a Leader of Diversity

The 59th annual National Urban League Equal Opportunity Dinner took place late last month, honoring an array of organizations, individuals, and corporations who have contributed to equality and diversity. Toyota was among the winners because of its place “at the forefront of empowering underserved communities and its dedication to corporate diversity.”

Jim Colon, the vice president of African American Business Strategy at Toyota, spoke on behalf of the company and its employees, saying “it’s truly an honor to receive the Corporate Leadership Award,” and that “the National Urban League is one of Toyota’s most valued and long-standing partners.”

Toyota has a long history of championing diversity and equal opportunity. In 2015, it was the only automaker named to Diversity Inc’s Top-50 list, which chooses the 50 American companies that show the highest dedication to improving the plight of the underprivileged and encouraging the growth of diversity and multiculturalism based on employment records, recruiting methods, outreach, and leadership.

Toyota is the most popular brand of choice for many minority groups in the US including the African American, Asian, and Latino communities, and the company has always sought to reach people of color through its advertising and philanthropy.

The Hydrogen-Powered Toyota Mirai Dazzles at Journalism Conference

hydrogen-powered Toyota Mirai

The future of transportation is here with the hydrogen-powered Toyota Mirai.

During a recent gathering of some of the most influential Hispanic journalists in the world, Toyota showcased the future of mobility. Displaying the first commercially-available hydrogen-powered car in the world, the Mirai, Toyota made quite a stir at the 2015 Excellence in Journalism Conference.

So why a conference for journalists? Toyota was asked to put together an automotive display for the conference, showcasing the future of the industry. Visitors to the conference had a chance to see the Mirai up close and personal, as well as a chance to learn about the Mirai’s features from a product specialist.

“As a long-time supporter of the National Association of Hispanic Journalists, it gives us great pleasure to share with this wonderful group the latest in automotive innovation as we help facilitate discourse on how Latinos are adding their much-needed voices to the journalism landscape in this country,” stated Patricia Salas Pineda, group vice president of Toyota’s Hispanic Business Strategy Group.

The hydrogen-powered Toyota Mirai can be completely refueled in 5 minutes, has an EPA-estimated range of 312 miles, and gets about 67 MPGe. Perhaps best of all, the Mirai only emits water, and in an emergency can power a small house for up to a week.

Want to know more about the Toyota Mirai? Stop by Dick Dyer Toyota and we’ll be happy to get you some additional information!

The Fully Loaded Series: 2015 Toyota Yaris SE

2015 Toyota Yaris SE The 2015 Toyota Yaris is the ideal car for the city. With a compact design, great fuel economy, and sporty styling, it’s hard to believe this model is so affordable. Learn to love driving again and check out the Toyota Yaris SE.

According to Toyota, this model has a European-inspired exterior design. With contoured curved, LED lighting, and alloy wheels, it’s hard not to show off when you’re behind the wheel. The Yaris SE comes with integrated fog lights and a rear spoiler too, making it sportier than ever.

The interior comes standard with leather seating and trim. Available white stitching gives a high-contrast look that’s bold yet sophisticated, and for added technology the Yaris Entune comes with a 6.1-inch touchscreen for additional entertainment.

Best of all, the Yaris comes with incredible performance options. Power-assisted ventilated front disc brakes and the Star Safety System mean you’re always in control on the road. Plus, with up to 37 mpg on the highway**, you can save money at the pump. It’s hard not to fall in love with the Yaris SE at first sight.

Come visit Dick Dyer Toyota and check out the Fully Loaded Series featuring the 2015 Toyota Yaris SE.

*Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $825 for Cars. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.

**2015 EPA-estimated city/highway mileage. Actual mileage will vary.

Transporting Family in Style with the Toyota Sienna

Toyota Sienna

If you’re looking for the ultimate family transportation solution, you’re going to have to pick a minivan. Despite the popularity of SUVs, they don’t quite have the roominess, comfort, and convenience that minivans offer with their large dimensions and sliding doors. Unfortunately, minivans just aren’t sexy. They’re bland and uninteresting and make you wonder if they’re really all that worth it… unless we’re talking about the Sienna.

The Sienna is not just roomy, functional, and full of special features—it’s also stylish and suave and we’ve got to agree with Toyota when it calls it the “original Swagger Wagon.” Of course, looks aren’t everything, but fortunately the Sienna has everything else covered too.

It’s the only minivan in the segment with all-wheel drive, making it that much easier to maintain control when driving out in snowy or slick conditions. It’s powered by a smooth 3.5-liter V6 that makes 266 horsepower and 245 lb-ft of torque, allowing it to tow up to 3,500 pounds (all the kids plus the camping gear? easy!) while still delivering up to 25 mpg on the highway, because efficiency matters.

But how to keep the kids entertained during that extra-long road trip? The Sienna offers plenty of options there too, like an ultra-wide rear-seat entertainment system that can play two movies side-by-side (including Blu-ray!). It also features a minivan-exclusive Driver Easy Speak function that lets you tell the kids to calm down back there without having to raise your voice or turn your head around. It’s the ultimate family vehicle, so be sure to visit us at Dick Dyer Toyota and try it out!

Everything You Need To Know About The 2015 Toyota Prius

2015 Toyota Prius

The legendary Toyota Prius will go down in history as the hybrid vehicle that inspired an entire class of cars: the midsize hybrid EV. Enormously popular since its debut, Toyota has improved upon the Prius with each successive generation.

The latest 2015 Toyota Prius gets 51 mpg in the city and 48 mpg on the highway, staggering numbers that will not only save you money, but will also lower your carbon footprint – thanks to Toyota’s Hybrid Synergy Drive, which combines a gasoline engine and an electric motor.

Of course, the 2015 Prius is also stuffed with the latest tech – such as the Smart Key System, which allows you to start your vehicle with the push of a button from a distance, and Dynamic Radar Cruise Control, which allows your car to slow down automatically if you approach another car to closely while using cruise control.

The Prius is affordable for almost everyone, and it’s got plenty of innovative features to keep you and your family safe. Come visit us at Dick Dyer Toyota to try one out for yourself.

2015 Toyota Tundra Specs – Perfect for Work or Family

2015 Toyota Tundra

If you’re looking for a truck capable of heavy-duty hauling – for utility and also for the family – the updated Tundra, with its stylish exterior, luxurious cabin, and updated technology, is the perfect option for you!

Designed with your family in mind, the 2015 Toyota Tundra specs include six different trim options with three distinctive cab configurations. Its stylish exterior sports an imposing grille in the front with TUNDRA unapologetically stamped into the steel tailgate.

Inside, the cabin is equipped with stitched accents, dual-zone automatic climate control, a 7-inch touch-screen display to control the Entune Premium Audio system with navigation, backup camera, and an array of different storage and space utility alternatives. Optional features include leather-trimmed heated seats and an adjustable leather-trimmed steering wheel.

Under the hood is the 4.6-liter V8 engine mated to a six-speed automatic transmission that is capable of reaching 310 hp; however, if you feel you need more “oomph,” don’t worry, a 5.7-liter V8 6-speed automatic is also available.

According to Auto Trader, ”The 2015 Toyota Tundra still feels like one of the freshest members of the full-size pickup segment.” So be sure to come visit us at Dick Dyer Toyota, where your customizable 2015 Toyota Tundra awaits!

The Fully Loaded Series: 2015 Corolla S Plus (CVT)

2015 Corolla S Plus

The Toyota Corolla is one of America’s most popular sedans, thanks to its reputation for reliability, safety, and appealing design. But reliable doesn’t have to mean boring, and that couldn’t be truer for the 2015 Corolla S Plus, chosen for our Fully Loaded Series this month.

The Corolla S Plus comes packed with all the advanced technology, comfort, and safety features you would hope for in a fully-loaded sedan. Our fully loaded Corolla of the month comes packed with standard features, plus a Driver Convenience Package, Corolla XSP Package, and a continuously variable transmission (CVT).

The Driver Convenience Package includes Smart Key System on the front doors and trunk, push button start, remote keyless entry system, Entune Premium Audio with navigation and app suite, USB 2.0 port, Bluetooth, Sirius XM Radio capability, and touch screen display.

The Corolla XSP package differentiates this sporty sedan with graphics on the rear spoiler and door sills, XSP brake caliper covers, three-piece black emblem overlays, and black ground effects.

Under the hood, buyers will find a 1.8-liter 4-cylindar CVT, complete with Sport Drive mode. Sporty 17-inch alloy wheels add to the sedan’s sporty appearance and performance.

Here at Dick Dyer Toyota, we have a massive selection of 2015 Corolla’s. Stop by to check out our fully loaded pick of the month, or let us help you find a Corolla to meet your needs!

The Fully Loaded Series: 2015 Toyota 4Runner

2015 Toyota 4Runner

The 2015 Toyota 4Runner is fully-loaded and ready for anything from daily commutes to off-road adventures.

Just because you like off-road driving doesn’t mean you can’t find something suited for daily commutes and family vacations. Toyota’s popular 4Runner is proof of that.

The most recent edition of the reliable 4Runner is bigger, better, and brimming with special features. While we are fans of the basic SR5 four-door 4×2 model, those with more robust taste have almost ten different trim variations to choose from—the 4Runner Trail four-door 4×4 to the Limited four-door 4×2, and everything in between.

The base model’s 4.0-liter V6 engine cranks out 270-horsepower and 278 lb-ft of torque, which proves the 4Runner is simply posing as a sport utility vehicle—it is the quintessential SUV. That’s why it gets a fully-loaded safety system, including anti-lock brakes, stability control, front- and side-impact airbags, overhead and knee airbags, anti-whiplash head restraints, and must-have security equipment.

If you feel like exploring in your 5-speed automatic 4Runner (with rear-or four-wheel drive options), you’ll appreciate the voice-activated navigation, power moon roof, pushbutton start, and front/ rear sonar system, while your family will enjoy the DVD entertainment system and  Entune multimedia bundle. Plus, with optional third-row seating, you can bring more of your family along on the journey.

Visit us and see how an SUV can be more than just an SUV.

New Toyota Prius Design Improves On Second Attempt

When you are the best of the best, you want to make sure that the product that you put out lives up to your reputation. This is why Toyota, the global leader of hybrid vehicles, has decided to go back to the drawing board for the new Toyota Prius design.

During a meeting earlier this year to confirm the next-generation Prius’ exterior look, the Japanese carmaker executive’s were less than happy with the state of the Prius’ newest design. Because of this, they asked the engineers to get back to work and make the Prius better than ever—and it looks like they have done just that.

“The design redo was instructed by myself, and the president said the same thing,” said Mitsuhisa Kato, executive vice president for Toyota. “We substantially refined the design, and we have finally reached a level where we can offer it next year.”

After reworking the design, Toyota believes that they have finally found the perfect exterior look that completely shakes off the Prius’ previously boxy styling. While there are no new details on the green car’s styling, the rumor mill believes that it will look relatively similar to Toyota’s C-HR Concept.

Make sure you check back to Dick Dyer Toyota soon for more information about the new Toyota Prius design!

The Fully Loaded Series: 2015 Toyota Land Cruiser

2015 Toyota Land Cruiser

The 2015 Toyota Land Cruiser is the culmination of journeys across the globe. This exquisite blend of luxury and capability make this Toyota vehicle both fully loaded and fully ready to take life by the horns.

The Land Cruiser’s distinct heritage is what makes this vehicle a true legend. Dating back to 1957, this SUV is unmatched by any other in the segment. For 2015, you will find the Land Cruiser comes with both 4-wheel drive and Active Traction Control that will deliver excellent driving performance both on and off the road. In addition, the model comes equipped with rain-sensing windshield wipers, headlight cleaners and high intensity discharge headlights.

You never have to worry with the 2015 Toyota Land Cruiser. This iteration comes with a center console cooler box; roof rack as well as second and third row versatility which can give drivers exactly what they need. What’s more? You can feel safe in the 2015 Toyota Land Cruiser. This fully-loaded SUV comes with standard pre-collision system, crumple zones, side-impact door beams, ten airbags as well as Star Safety System™.

If you’re looking for a little bit of luxury alongside versatility and design, then look no further than the 2015 Land Cruiser. For more information, stop by Dick Dyer Toyota to take one for a test drive today!