The 59th annual National Urban League Equal Opportunity Dinner took place late last month, honoring an array of organizations, individuals, and corporations who have contributed to equality and diversity. Toyota was among the winners because of its place “at the forefront of empowering underserved communities and its dedication to corporate diversity.”
Jim Colon, the vice president of African American Business Strategy at Toyota, spoke on behalf of the company and its employees, saying “it’s truly an honor to receive the Corporate Leadership Award,” and that “the National Urban League is one of Toyota’s most valued and long-standing partners.”
Toyota has a long history of championing diversity and equal opportunity. In 2015, it was the only automaker named to Diversity Inc’s Top-50 list, which chooses the 50 American companies that show the highest dedication to improving the plight of the underprivileged and encouraging the growth of diversity and multiculturalism based on employment records, recruiting methods, outreach, and leadership.
Toyota is the most popular brand of choice for many minority groups in the US including the African American, Asian, and Latino communities, and the company has always sought to reach people of color through its advertising and philanthropy.