The Fully Loaded Series: 2014 Toyota 4Runner Limited V6

2014 Toyota 4Runner Limited

It doesn’t take long to realize that this Toyota 4Runner is fully loaded and fully equipped with every amenity a driver could want, from top of the line finishes to superior off-roading capabilities.

In lieu of actually seeing the 4Runner Limited for yourself, imagine this:

You take a seat inside the 2014 Toyota 4Runner Limited. At first glance, you take note of the utilitarian, yet skillfully crafted dashboard and steering wheel. The metallic and soft-touch black finishes give the impression of a rough and tumble SUV, ready for the challenge of the unpaved trail.

Next, you notice the 4Runner Limited has a softer side as well. Juxtaposed with the metallic, architectural feel of the dash, steering wheel, and door handles is a supple leather interior, complete with Redwood leather seats and black leather door trim with red stitching. Add to that the wood-grain accents of the shift lever and glove box and you’ve got one handsome and luxurious ride.

| Related: Toyota 4Runner 30th Anniversary Specials |

But the fun doesn’t stop there. The fully loaded 2014 4Runner Limited also comes with these added packages and special features:

Off-Roading Capabilities

The fully loaded 4Runner Limited is equipped with a 4.0-liter V6 engine, full-time four-wheel drive  with A-TRAC and locking center differential, X-REAS sport enhancement suspension, hill-start and downhill assist control to aid in all of your off-roading excursions.

2014 Toyota 4Runner Off-Roading

The 2014 4Runner Limited is an Off-Roading Beast. The Unbeaten Path Has Met its Match.

Rear Entertainment System

Keep your rear passengers happy and content with a 10.1-inch LED backlit monitor, DVD player, video game controller with 30 games, USB port, headphone jack, 2 wireless headphones, and a remote control.

2014 4Runner DVD System

Your Backseat Passengers Will be Captivated for the Entire Road Trip Thanks to This Rear Entertainment System.

Complete Features & Specs for the 2014 Toyota 4Runner |

Charging Package

Forget buying a bunch of extra cords so you can charge your phone and other devices in your car. The 4Runner Limited comes with a USB car charger, Apple 30-pin to USB cable, Apple Lightening cable, and USB to USB cable.

2014 4Runner Chargers

Don’t Have a Car Charger for Your Cell Phone, iPod, or MP3? That’s No Problem with the 2014 4Runner.

Exterior Features

In addition to the standard features the 4Runner Limited comes with, this fully loaded SUV boasts roof rack cross-bars, running boards, clear paint protection, remote engine start, and a sliding rear cargo deck for easy access to cargo or additional space during your next tailgating event.

2014 Toyota 4Runner Cargo Deck

The 4Runner’s Sliding Rear Cargo Deck Gives You Plenty of Extra Space for Your Next Tailgate or Picnic.

2014 Toyota 4Runner Inventory Columbia SC |

Are you ready to experience the fully loaded 2014 4Runner? Head to Dick Dyer Toyota today!

The Toyota Time Sales Event: A Good Time for a Great Deal

2014 Toyota Time Sales Event

Looking for a smooth ride that won’t disturb your newborn baby sleeping in its car seat? Or how about a low price on a new car to drive your son to his spelling bee finals? Luckily for you, Toyota has just the thing: The Toyota Time Sales Event.

These Toyota Time commercials say it all; a new Toyota is the perfect solution for your light-sleeping baby or your spelling-bee champ. With Toyota, you get the best selection of cars and the best deals around.

The Toyota Time Sales Event is the perfect time to upgrade to a new Toyota. From a hybrid, to a crossover, to an SUV, the Toyota Time Sale offers low prices on the cars you want. Dick Dyer Toyota is currently honoring the Toyota Time Sales Event at their Columbia, South Carolina dealership, so start your shopping today. After all, it’s a good time for a great deal.

Here are the sales and offers you will find at Dick Dyer Toyota’s Toyota Time Sales Event:

Lease Offer APR Offer
4Runner $299 a Month 0.0% for 60 Months
Avalon $259 a Month 0.0% for 60 Months
Avalon Hybrid $369 a Month 0.0% for 60 Months
Camry $189 a Month 0.0% for 60 Months
Camry Hybrid $239 a Month 0.0% for 60 Months
Corolla $169 a Month 0.0% for 36 Months
Highlander $289 a Month N/A
Prius $239 a Month 0.0% for 72 Months
Prius c $179 a Month 0.0% for 36 Months
Prius v $279 a Month 0.0% for 60 Months
RAV4 $239 a Month 0.0% for 36 Months
Sequoia $506 a Month N/A
Sienna $299 a Month 0.0% for 60 Months
Tacoma $259 a Month N/A
Tundra $339 a Month 0.0% for 36 Months
Venza $279 a Month 0.0% for 60 Months

Don’t wait to buy your new Toyota when there are sales like this going on now! For more information on the Toyota Time Sales Event in Columbia, check out Dick Dyer Toyota’s website. We are proud to serve all local areas, including Irmo, Sumter, Blythewood, Dentsville, and Orangeburg.

The Fully Loaded Series: 2014 Toyota Tacoma V6 SR5

2014 Toyota Tacoma V6

The Toyota Tacoma is a favorite in the Fully Loaded Series, which makes sense considering how many option packages there are to choose from. This month’s Fully Loaded 2014 Toyota Tacoma is a real head-turner, featuring the V6 engine and the Extra Value, Tow, and XP Appearance Packages. Yeah, we’ve hit it out of the park with this one.

2014 Toyota Tacoma V6 4×4

To start, this 2014 Tacoma comes in the Double Cab body style, equipped with the 4.0-liter V6 engine, 5-speed ECT-i transmission, and four-wheel drive. This drivetrain works to deliver 236-horsepower and 266 lb-ft. of torque.

2014 Toyota Tacoma V6 Tow Package

Adding to the capable V6 engine is the Tow Package, which includes a class-IV towing receiver hitch, transmission and engine oil cooler, a 130A alternator, heavy-duty battery, 7-pin connecter with converter, and trailer sway control. All of these additions allow the 2014 Tacoma to tow a maximum of 6,400 pounds and offer a payload of 1,280 pounds. This truck has the power and brawn to do the work for you.

2014 Toyota Tacoma V6 SR5 Extra Value Package

The SR5 Extra Value Packages takes the 2014 Tacoma V6 to the next level. To start, it will make the driver’s life easier with remote keyless entry, an integrated backup camera, cruise control, and fog lamps. On the appearance side on things, the SR5 package delivers a luxurious leather-wrapped steering wheel, metallic-accented instrument panel, SR5-specific fabric trim, and a color-keyed front bumper. Far from your ordinary work truck, the SR5 Extra Value Packages takes the Tacoma to the next level.

2014 Toyota Tacoma V6 XP Package

So far we’ve added a more powerful engine, additional towing capabilities, and more features and unique styling to our fully loaded 2014 Toyota Tacoma. Next, the XP Package is going to take this truck and give it some edge. Attesting to its off-roading prowess, this package provides exclusive Predator step tubes, chrome exhaust tips, Ultra Maverick 17-inch alloy wheels, and rugged terrain tires. This Tacoma is ready to hit the open trail.

2014 Toyota Tacoma V6 Additional Options

In addition to these added option packages, the fully loaded Tacoma has a few other options tacked onto its already impressive list of features. These options include: a roof rack, model-specific carpet floor mats, TOYOGUARD Elite, and Entune Audio Plus with Advanced Voice Recognition and HD Radio. The TOYOGUARD Elite package provides roadside assistance, emergency towing, interior and exterior sealant, two tire rotations, a personal assistant, and the all-new TOYOGUARD auto care kit. In other words, you are completely covered, inside and out.

Visit the Dick Dyer Toyota website in order to view special dealer pricing on the 2014 Toyota Tacoma V6 4×4.


The Fully Loaded Series: 2014 Toyota Tacoma with TRD Sport Extra Value Package

2014 Toyota Tacoma Fully Loaded

This 2014 Tacoma Has Loaded Up on Option Packages, Fully Loaded In Fact

The Toyota Tacoma is a great truck, no matter what engine, transmission, or cab style you choose. But let’s face it: there is always going to be that one truck that is just out right the best. This week, that truck just so happens to be the fully loaded 2014 Tacoma Access Cab, equipped with the TRD Sport Extra Value Package, V6 Tow Package, and so much more.

To start, this all-new Tacoma comes in a sleek magnetic gray metallic exterior with 17-inch alloy wheels and stainless steel running boards. The Access Cab offers rear-hinged access doors, a graphite fabric interior, and seating for four, thanks to two rear jump seats that can be folded for added storage.

Next, lift up the hood to find a beautiful 4.0-Liter V6 engine, boasting 236-horsepower, 266 lb-ft. of torque, and part-time four-wheel drive.  A 6-speed manual transmission completes the powertrain. Both work to deliver a respectable 16 mpg city, 19 mpg highway, and 17 mpg combined.

TRD Sport Extra Value Package

So there are the basics of this 2014 Toyota Tacoma. Now, let’s move on to the juicy stuff. To start, this fully loaded Tacoma comes with a package that is pretty fully loaded in and of itself: the TRD Sport Extra Value Package. This top-notch package will deliver:

  • Sport Suspension with Bilstein Shocks
  • Hood Scoop
  • Color-Keyed Grille Surround, Bumpers, Exterior Mirrors, Door Handles
  • Power Outside Mirrors with Turn Signal Indicators
  • Toyota Tacoma TRD Extra Value PackageSliding Rear Window with Privacy Glass
  • 115V/400W Deck Mounted AC Power
  • Fog Lamps
  • Remote Keyless Entry
  • Cruise Control
  • Overhead Console with Map lamps & Sunglasses Storage
  • Sport Water-Resistant Seats with Driver Lumbar Support
  • Metallic-Tone Instrument Panel Trim
  • Leather-Trimmed Steering Wheel with Audio Controls & Shifter
  • Dual Sun Visors with Mirrors & Extenders
  • Tailgate-Handle Integrated Backup Camera
  • TRD Sport Graphics

As you can see, the 2014 Tacoma gains a ton of bells and whistles as well as some sport-inspired design elements. This truck is starting to look fully loaded, but we’ve still got a ways to go.

V6 Tow Package

Tacoma V6 Tow Package

Adding to the TRD Sport Extra Value Package is the V6 Tow Package. This option pack will make the Tacoma the towing champ of your dreams, thanks to:

  • Class-IV Towing Receiver Hitch
  • Engine Oil Cooler
  • 130A Alternator
  • Heavy Duty Battery
  • 7-Pin Connector w/Converter
  • Trailer Sway Control

Entune Audio Plus package

You’ll be able to tow and haul like a pro with this truck. But life isn’t all work and no play; alas, everyone needs some pep in their ride. That certainly isn’t an issue for the 2014 Tacoma, which offers the Entune Audio Plus package, delivering:

  • Entune Multimedia Bundle with 6.1” High Resolution Touch-Screen Display
  • Entune Audio Plus PackageMP3/WMA Playback Capability
  • Auxiliary Audio Jack
  • USB 2.0 port with iPod Connectivity and Control
  • Advanced Voice Recognition
  • Hands-Free Phone Capability
  • Phone Book Access and Music Streaming via Bluetooth Wireless Technology
  • SiriusXM Radio with 90-day Complimentary Trial
  • HD Radio
  • HD Traffic and Weather

So there you have it: the fully loaded 2014 Toyota Tacoma Access Cab. As you see from the long lists of added features, this is a truck unlike any other. And frankly, we like it that way.

For more information on this 2014 Toyota Tacoma, visit the Dick Dyer Toyota online showroom. For test drives, visit the dealership at 240 Killian Commons Parkway in Columbia.

Toyota 4Runner 30th Anniversary Specials

2014 Toyota Highlander Red

2014 Toyota Highlander Looking Good In Red

2014 Toyota 4Runner 2014 Toyota 4Runner

Everyone loves to celebrate anniversaries, right? It’s a celebration of where you started as well as how far you’ve come, a time to reflect and a time to come together and reminisce. Oh, and there is also usually presents. And people like presents.

Just like any other anniversary, Toyota is celebrating the 30th anniversary of the 4Runner by offering a present in the form of a discount on all new 2014 Toyota 4Runner models. Even though it’s Toyota’s anniversary, they are giving you the present! Now that’s a deal.

For the past 30 years the Toyota 4Runner has been the master of the trail, the off-roading SUV of the Toyota nameplate. Today, the 2014 4Runner is still an off-roader’s dream, with its locking rear differential, skid plates, and low-range four-wheel drive. This SUV offers some seriously nice amenities as well, like a newly standard rearview camera, Toyota Entune, touch-screen audio, and a restyled interior.

Ok, so now for the good part – the discounts. Check out how much you can save on a new 2014 Toyota 4Runner:



2014 Toyota 4Runner SR5 4×2 $500
2014 Toyota 4Runner SR5 4×4 $500
2014 Toyota 4Runner Trail 4×4 $500
2014 Toyota 4Runner SR5 Premium 4×4 $750
2014 Toyota 4Runner SR5 Premium 4×4 $750
2014 Toyota 4Runner Trail Premium 4×4 $750
2014 Toyota 4Runner Limited 4×2 $1,000
2014 Toyota 4Runner Limited 4×4 $1,000

View Dick Dyer Toyota’s new Toyota inventory to see all 2014 4Runners in stock. Dick Dyer Toyota is conveniently located in Columbia, SC and can be easily reached from Irmo, Sumter, Lexington, Orangeburg, Forest Acres, and Lugoff.

The Fully Loaded Series: 2014 Toyota Highlander

2014 Toyota Highlander

2014 Toyota Highlander in Exclusive Blizzard Pearl

2014 Highlander Carpet Mats

Upgraded Carpet Mats

2014 Highlander Rearview Entertainment

Rearview Entertainment Package

You may have seen the 2014 Toyota Highlander’s big reveal during the Super Bowl – they had that commercial with, who was it? Oh yeah, Terry Crews and the Muppets of course! As that commercial states, the Highlander has, “No Room for Boring,” emphasizing the Highlander’s extremely spacious and equally luxurious interior. Indeed, this redesigned SUV can now seat eight comfortably and offers things like a rearview camera and streaming audio as standard.

Here at Dick Dyer Toyota, we’ve topped the already bigger and better 2014 Highlander with a suite of option packages and upgrades. This beauty definitely screams “fully loaded,” from a rear entertainment package to a paint protection bundle.

Take a look at this fully loaded 2014 Toyota Highlander Limited and see what makes it a cut above the rest:

  • 3.5-Liter V6 Engine with 18 MPG City/24 MPG Highway*
  • 19-Inch Alloy Wheels
  • Power Moonroof with Sunshade
  • Rear-Seat DVD Entertainment System with Remote and 2 Wireless Headphones
  • Carpet Mats with Folding Cargo Mat
  • Window Tint Package
  • Clear Paint Protection – Door and Hood Package
  • TOYOGUARD Elite Customer Care Package
  • Exclusive Blizzard Pearl Exterior Finish
  • Perforated Leather Heated Seats
  • 9 JBL Speakers with SiriusXM and Bluetooth Streaming Media

We have this top-notch 2014 Highlander in stock, as well as tons of others. Check out our entire new inventory to find the perfect Toyota for you.

7 Reasons to Love the 2014 Toyota Sienna

2014 Toyota SiennaSure, we all know what minivans are good for: families and their ever-growing store of cargo. But minivans are so much more than that. These days, you can experience the amenities of a luxury vehicle, the thrill of a sport-tuned car, even good fuel economy all from a minivan. That is, if you opt for the 2014 Toyota Sienna.

The Toyota Sienna has long been a top choice in the minivan segment and it surely doesn’t disappoint for the 2014 model year. From the ultra-sporty SE trim to the top of the line Limited, the 2014 Sienna jumps light-years ahead of the competition. And with seating for up to 8 passengers, an unheard of 150 cubic feet of maximum cargo space, and an available rear-seat entertainment system, the Sienna remains the ultimate family vehicle.

Check out the top 7 reasons to love the 2014 Toyota Sienna:

1. The Engine:

The 2014 Toyota Sienna is powered by an impressive 3.5-liter V6 engine delivering 266-horsepower and 245 lb-ft. of torque. That’s some serious power for a minivan, making accelerating a breeze. In addition, the Sienna handles well and offers an enjoyable ride quality, while still securing some impressive fuel economy numbers.

2. The SE Trim:

Minivans aren’t exactly known for their sporty driving dynamics and aggressive styling. However, you will get just that with the 2014 Sienna SE. This sport-inspired trim comes with 19-inch alloy wheels, a unique grille, lower-body skirting, a sport-tuned suspension, and more responsive power steering.

3. The Versatility:

First off, buyers have a choice between seven and eight passenger seating. From there, the interior space can be customized thanks to sliding and removable second-row seats, a forward-sliding middle third row seat, and a stowable third-row bench. Stow/remove all second and third row seats for an unbelievable 150 cubic feet of cargo space.

2014 Toyota Sienna Interior

The Luxurious Interior of the 2014 Toyota Sienna

4. The Luxury:

You might just forget you are in a minivan when you enter the 2014 Sienna and experience the premium leather seats, the interior wood-grain accents, the modern and user-friendly controls, a moonroof, heated front seats, and premium reclining second-row seats with a foot rest and all.

5. The Technology:

The 2014 Sienna is fully loaded with technology geared toward both the driver and passengers, even if they are still in a car seat. The driver will enjoy the touch-screen interface with navigation and apps via Entune, Bluetooth hands-free phone, and a customizable multi-informational display. The back seat passengers will love the dual screen entertainment system which allows for different media on each screen.

2014 Sienna Entertainment System

2014 Sienna Entertainment System

6. The Awards:

Need some creditable sources to show their love for the 2014 Sienna? No problem. Here are just a few awards this minivan has received: 2014 Best Resale Value Award, Best Bet by, NHTSA 5-Star Overall Safety Rating, and the IntelliChoice – Best Overall Value of the Year Award.

7. The Safety:

Sure, Toyota is known for its safety and reliability. But in addition to the standard safety features, the Sienna offers available safety options that put other models to shame: pre-collision system, front and rear parking assist sonar, blind spot monitor, rear cross-traffic alert, hill start assist control, and vehicle dynamics integrated management system.

We love the 2014 Toyota Sienna and we know you will too. View our full inventory online or schedule a test drive today.

The Fully Loaded Series: 2014 Toyota Tundra

2014 Toyota Tundra

2014 Tundra Running Boards 2014 Tundra Connectivity Package

When it comes to full-size pickup trucks, the 2014 Toyota Tundra fits the bill, and then some. It offers the power, space, and features that truck drivers crave with added reliability and luxury not found in other nameplates.

The Toyota Tundra has plenty of new features to be excited about, including: the Toyota Entune suite, a standard rearview camera, updated exterior styling, a new interior design, and available rear cross-traffic alerts.

But we are really excited about the fully loaded 2014 Tundra that has arrived on our lot, featuring the Double Cab body style and the Limited trim. Here’s what allows this Toyota Tundra to make the “fully loaded” cut:

  • 5.7-liter Flex Fuel V8 with 381-horsepower
  • Power Windows with Auto Up/Down on Front Windows
  • Illuminated Entry System
  • Glass Breakage Sensor
  • Front and Rear Parking Sonar
  • Running Boards
  • Spray In Bedliner
  • USB Car Charger
  • Apple to USB Cable
  • Apple Lightening to USB Cable
  • Micro to USB Cable
  • Clear Paint Protection

To view complete vehicle specs and prices, visit the Dick Dyer Toyota website. This 2014 Toyota Tundra is one of a kind and full loaded for you!

6 Reasons to Love the 2014 Toyota Prius v

2014 Toyota Prius vToyota calls the Prius v, “Space Savvy. Family Friendly”; Kelley Blue Book rated it as one of the 10 Best Family Cars of 2013; shows an overall consumer rating of 4.5 stars out of 5. All in all, people have a lot to say about the Toyota Prius v.

For the 2014 model year, the Toyota Prius v is bringing us even more to love. Still as spacious and efficient as ever, check out our top 6 reasons to love the 2014 Toyota Prius v:

1. The Efficiency

You really can’t argue with a fuel economy rating of 44 mpg city, 40 mpg highway, and 42 mpg combined*. And did you know that the 2014 Prius v has the highest combined fuel efficiency of any SUV or wagon? Well it does. This is due to Toyota’s tried and true Hybrid Synergy Drive system, which has flawlessly delivered efficiency and reliability for the past 13 years.

2014 Prius v Hatch2. The Space

The Toyota Prius v’s claim to fame is that it offers the efficiency of the original Prius, but with more cargo and passenger space. This continues to be the case for the 2014 Prius v, which offers 34.3 cubic feet of cargo space, a rear hatch-style trunk door, flexible seating and cargo configurations, and tons of storage compartments to store nearly anything and everything.

3. The Safety

The 2014 Toyota Prius v comes with standard safety features like seven airbags, including a driver’s knee airbag, enhanced vehicle stability control, brake assist, and traction control. But it also comes with some other cool, high-tech features, like Whiplash-Injury-Lessening seats and Safety Connect with 24/4 emergency assistance, stolen vehicle locator, and collision notification.

4. The Technology

When we say that you will be totally connected in the 2014 Prius v, we mean seriously connected. From display audio with iPod and USB connectivity to Bluetooth to the Entune App Suite, you will have all of your favorite music, phone contacts, and websites within reach. And with advanced voice recognition, you don’t even have to take your eyes off the road to do it.

2014 Prius v Interior5. The Interior

As you enter the interior of the 2014 Prius v, the quality of the materials and finishes is palpable: The SofTex® seats are both cozy and stylish; the silver accents present a modern and refined look; and the hints of blue found on the push-button start and shift knob reinforce the Hybrid Synergy Drive and overall efficiency of the Prius v. An interior like this makes every trip in the new Prius v a special occasion.

6. The Add-Ons

The 2014 Prius v is pretty awesome as is but there are plenty of options that can be added to make it even better. Options like a panoramic moonroof with power-sliding sunshades, Premium HDD Navigation, Dynamic Radar Cruise Control, Pre-Collision System, and Advanced Parking Guide will make your 2014 Prius v fully loaded and rearing to go.

The 2014 Toyota Prius v has already hit the lot at Dick Dyer Toyota. Stop by our showroom to test drive the Prius v or view our full inventory online!


*2014 Prius v preliminary 44 city/ 40 highway/ 42 combined mpg estimates determined by Toyota.

2014 Toyota Highlander Columbia SC

2014 Toyota Highlander

You love the Toyota Highlander, right? It’s a great family crossover that is easy to maneuver as well. But even the best of things have room for improvement and boy, even the near-perfect Highlander stepped it up for the 2014 model year.

One of the reasons people love the Highlander is that it is spacious enough even for a car full of kids and their cargo. But drivers wanted a little more, more room for passengers and more room for stuff. And Toyota listened.

The 2014 Toyota Highlander can now seat up to eight passengers and offers 34% more cargo space behind the third row. This is due in part to a new suspension design as well as a body construction that is 3 inches longer. Now that’s something to celebrate.

Another thing to love about the 2014 Toyota Highlander is its modern new design. Featuring a dramatic, wider grille, wrap-around headlights, and more pronounced taillights, the new Highlander certainly makes a statement. The rear liftgate window is now wider, delivering a more open feel. Opt for the moonroof and you might forget you are in a car altogether.

The interior is not too shabby either, with available leather seating, chrome-plated interior accents, and soft-touch materials throughout. And with a center console big enough to hold a purse or laptop and a storage shelf that continues across the entire dashboard, there is plenty of space for all of your gadgets and gizmos.

Be the first driver in Columbia to experience the 2014 Toyota Highlander by coming to Dick Dyer Toyota once it is released. Be sure to keep up to date with our new car inventory to see when it has arrived!