2013 Toyotathon Going on Now in Columbia SC

Toyotathon 2013

You may have heard the murmurs, the talk of end of the year sales and unbeatable prices. Well, we are here to tell you that the talk is true – Toyotathon has arrived!

Indeed, it is that time of the year for Toyota’s best sale, with prices and offers meant to wow even the most well-seasoned sale customers. And did we mention the $500 Holiday Bonus Cash? Well, it’s true! Buy or Lease select new Toyota models to receive $500 in Holiday Bonus Cash! Now that’s a deal you just can’t beat.

Here are the top sales you can expect during Toyotathon:

Lease Offer APR Offer
2013 Prius $249 a Month 0% for 72 Months
2014 Corolla $159 a Month 0% for 36 Months
2014 Camry $189 a Month 0% for 60 Months
2014 Camry Hybrid $239 a Month 0% for 60 Months
2014 Venza $279 a Month 0% for 36 Months
2013 RAV4 $209 a Month 0% for 36 Months
2013 Highlander $279 a Month 0% for 60 Months
2014 Sienna $299 a Month 0% for 36 Months
2014 Tacoma $249 a Month 0% for 36 Months
2014 Tundra $329 a Month 0% for 36 Months


Plus $500.00 Holiday Bonus Customer Cash Back on the 2013 Prius, 2014 Camry, 2014 Camry Hybrid, 2013 Avalon, and 2013 Highlander.

You can take advantage of all of these offers now at Dick Dyer Toyota in Columbia, SC. Must take delivery of the vehicle by January 6 and dealer fees, tax, title, registration, and money due at signing apply.

Save big this holiday season during Toyota’s best sale event of the year, Toyotathon!

Toyota Dream Build Challenge 2013

What do Las Vegas, a new Toyota, professional athletes, and world-class brands have in common? Why, the Toyota Dream Build Challenge of course!

For the 2013 Challenge, 4 teams were given 7 weeks to build the Toyota of their dreams. Each team was comprised of Team Toyota athletes as well as their sponsoring brand. Toyota fans just like you voted for their favorite Dream Build and we are happy to announce a winner has been chosen!

Yesterday at the SEMA Show in Las Vegas, Joe Gibbs Racing MX, along with their brand sponsor N-FAB Inc., won the Challenge with their “Let’s Go Moto” Tundra dream build. The team wanted to make the Tundra into a “rolling pitlane,” complete with an 8-foot pit box-style bed, a spare engine, and video feeds.

Check out this video to see the winning Toyota Dream Build Tundra for yourself:

The Toyota 100 Cars for Good Campaign 2013

Toyota 100 Cars for GoodWhen October 1st hits, it means a couple of things: the beginning of fall weather, Halloween costume shopping, preparation for thanksgiving and the holiday season. But let’s not forget that it also means the launch of Toyota’s 100 Cars for Good program!

From October 1 through November 19, Toyota will be giving away two cars a day to deserving organizations and causes. Two cars a day for 50 days equal 100 cars for a 100 good causes!

How does Toyota decide who the lucky winners are? Well, by employing the your help! Every day, Toyota announces 5 finalists and each voter is able to vote for their 2 favorites. The two organizations that receive the most votes that day receive the free car! 5 new finalists are announced every day until November 19 at which point the 100th car will be given away.

Voting is easy. Simply visit the 100 Cars for Good Facebook page or download the app. There are a lot of organizations that desperately need a new Toyota car to assist in their efforts. All it takes is a quick vote to make this happen for 100 deserving groups!

National Military Appreciation Month May 2013

Military Appreciation MonthMay of 2013 has arrived and while some are looking forward to warm weather and summer vacations, there is a much more important event to focus our attention on: National Military Appreciation Month.

The US armed forces risk their lives every day to uphold our freedoms and quality of life.  Military Appreciation Month is a time for everyone to say thank you for all of the sacrifices and hardships that the US military endure.

As the National Military Appreciation Month website states, “This month gives the nation a time and place on which to focus and draw attention to our many expressions of appreciation and recognition of our armed services.”

Dick Dyer Toyota supports the US military not only during the month of May but all year round as a proud supporter of Fort Jackson. In order to show that expression of appreciation and recognition, Dick Dyer Toyota proudly participates in the USAA Buying Program which provides lower prices on new and used cars, without negotiation.

In addition, the Service Department offers 10% off any parts or service to all military members. This discount is valid on any make or model, even if it wasn’t purchased at Dick Dyer Toyota.

Let us all take the month of May as a time to express our gratitude to the armed forces. For more information on Dick Dyer Toyota’s military discounts, please visit their website.

Toyota Avalon Wins 2013 Ward’s 10 Best Interiors Award

2013 Toyota Avalon Interior

There are a lot of automotive awards out there – some that focus on safety, some on affordability. But what about the portions of the car that you have to see, feel, and experience every time you drive? We’re talking about the interior. 2013 Toyota Avalon DashOf course safety and reliability are important, but buyers also want to know about the aesthetics of the car and the luxurious standard features they can expect.

Enter Ward’s 10 Best Interiors Award. For this award, WardsAuto editors set out to scrutinize and compare the interiors of countless cars, looking for outstanding candidates in the areas of comfort, materials, fit, control layout, ease of use, technology interfaces, safety, value, and overall design.

And is it any surprise that the 2013 Toyota Avalon was among the winners? This full-size sedan was completely revamped for the 2013 model year and features plenty of high-tech features and high quality finishes.

As WardsAuto states, “ The Toyota Avalon takes the traditional full-size sedan interior to a new level with impeccable build quality, advanced connectivity, benchmark materials and a layered instrument-panel design that appears 3-dimensional, with gauges and the center stack seemingly floating in front of the dashboard.”

2013 Avalon DisplayThey even venture to that “the visual effect is exquisite, making the Avalon the most luxurious non-luxury car tested in the competition.”  And you know what? We have to agree.

The 2013 Toyota Avalon is everything you can ever want in a full-size sedan. Stop by Dick Dyer Toyota to see the Avalon’s award-winning interior for yourself! We have a feeling you’ll be impressed.


Toyota Prius Persona Series

Prius Persona TiresOn its own, the Toyota Prius is a pretty unique car. Not only is it an ultra-efficient hybrid, it also offers a unique body shape and more features than your run of the mill sedan. But Toyota wanted to take it a step further, wanted to make the Prius a truly personalized and made-for-you kind of car. Enter the Persona Series, new for the 2013 model year.

Persona Seats

The Prius Persona Series allows owners to have a truly personalized Prius, set apart by its exclusive features and finishes. To start off, the Persona Series comes with dark-red interior stitching and dark chrome accents, modern and sleek touches not found on other Prius models. Sounds  pretty great already, huh?

Toyota Entune

What’s more, the Prius Persona flaunts 17-inch alloy wheels with a premium finish, light and comfortable charcoal SofTex trimmed seats, dark chrome interior knobs and door grips, and Toyota Entune with an integrated backup camera.With the Prius Persona, you have everything you need in a hybrid, all in one attractive trim.

Want to see the Prius Persona for yourself? Stop by Dick Dyer Toyota in Columbia SC! We look forward to showing you what it feels like to drive a Prius!

Toyota Prius Persona

Valentine’s Day in Columbia SC

Valentine's DayFebruary is almost here and you know what that means: the season of flowers, chocolates, and fancy dinners. We’re talking about Valentine’s Day! Looking for something special to do with someone special? There are plenty of great date options in Columbia, South Carolina.

Two restaurants in particular are offering special Valentine’s Day deals. Firstly is MoMo’s Bistro, a contemporary America restaurant. Patrons will enjoy live music and a four course meal for only $80 per couple. Want to pair some wine with dinner? MoMo’s is offering this addition for only $20.

Next is Solstice Kitchen, winner of Open Table’s Best Overall Restaurant. Come on Valentine’s Day for their wine and cocktail specials. Or you can head over to World of Beer for the Valentine’s Day Sweet Pairing. Enjoy beers like Youngs Chocolate Stout paired with Framboise cupcakes.

Valentine's DayLooking for something little more out of the ordinary? Go to Love on the Wild Side at the Riverbanks Zoo. Couples will experience a walking tour of the zoo and a dinner prepared by the Riverbank’s executive chef. The Harbison Theatre is also playing Casablanca, one of the most romantic movies of all time. Champagne and desserts will be provided before the feature.

Make this Valentine’s Day one to remember. Experience a truly magical night with your loved one in Columbia, South Carolina.

The 2013 Toyota Avalon Columbia SC

2013 Toyota AvalonHow should we describe the 2013 Toyota Avalon? Others are saying things like “one of the most upscale cars in the class,” “well-controlled ride,” “sophisticated,” and “refined, responsive powertrains.” Toyota simply describes it as the “new breed.” We think it speaks for itself.

As you might expect, the new Avalon boasts more modern and eye-catching styling both inside and out. But more than that, the 2013 model is the most American Avalon ever: it was designed in the US and completely assembled at the Georgetown, Kentucky plant. And the new Avalon has something else up its sleeve – a hybrid option. Think you know the Avalon? Think again.

2013 Avalon eBinAs far as features go, the Avalon has the newest and the best. Take the new eBin for example. This forward tilting, non-slip area provides the perfect place to charge your cell phone or MP3 player. It has a wire management system with 2 power outlets, an audio input jack, and a USB port.

When it comes to entertainment, navigation, and convenience, the Avalon has you covered with the Toyota Entune system. This touch-screen interface allows for smartphone syncing, three years of complimentary access to apps, XM data, NavTraffic, NavWeather, and more. It’s like having a personal computer right in your car.

2013 Toyota Avalon InteriorAnd let’s not forget about the IntelliTouch audio and climate controls that require only a touch to operate. Then there’s the power moonroof, backup camera, leather-trimmed multi-stage heated front seats, and Bluetooth voice command. All in all, the 2013 Avalon leads the pack.

Luckily for you, the 2013 Toyota Avalon has arrived in Columbia South Carolina at Dick Dyer Toyota. Stop by the showroom on Killian Commons Parkway to test drive the ultimate full size sedan, the Toyota Avalon.

Discover the 2013 Toyota Sienna in Columbia SC

The Toyota Sienna is more than just a minivan – after all, it is known as the “Swagger Wagon.” And lucky for you, the new and improved 2013 model has just arrived at your local Toyota dealer, Dick Dyer Toyota!

The Sienna comes in five trims, the L, LE, SE, XLE, and Limited. With its 3.5-liter V6 engine, this swagger wagon achieves 266-horsepower and 245 lb-ft. of torque. Plus, gas mileage comes in at an impressive 18 mpg city/25 mpg highway.

2013 Toyota SiennaAs the best-selling minivan in America, the Sienna wows with its list of standard features and technologies. Get inside to experience three-zone automatic climate control, a ten-speaker sound system with subwoofer, leather-trimmed seats, power-sliding doors, Bluetooth voice command, heated front seats, and push-button start. Let’s just say this minivan has come a long way from power locks and intermittent wipers.

And let’s not forget that it is a Toyota, meaning it has all the best safety features. With its Star Safety System, advanced airbag system, active headrests, adjustable seatbelt anchors, steel body panels, energy-absorbing crumple zones, tire pressure monitor, and engine immobilizer, the 2013 Sienna is like a fortress of security.

You can see all of the 2013 Sienna’s specs and features by visiting Dick Dyer Toyota’s website. Be sure to stop by the dealership to test drive this great car and to see all the sales and specials going on at Dick Dyer Toyota!

The Totally Redesigned 2013 Toyota Avalon

Inspired, local, sleek, innovative, unlike anything done before: these are just some of the things people are saying about the 2013 Toyota Avalon.

When it came to redesigning this popular full-size sedan, Toyota decided to make it personal. The designers of this new model decided to take their own tastes and wants and use them to create the 2013 Avalon. From its sleek and modern exterior to a colorful touch screen display to top of the line leather trim, the new Avalon is a car that simply put, you want to drive.

You might be picking up on the “sleek” and “inspired” side of the Avalon, but you may still be wondering about it being “local.” Let us explain: having been designed in Newport Beach California, engineered in Ann Arbor Michigan, and assembled in Georgetown, Kentucky, the 2013 Avalon is American through and through. This model was made for America.

In order to show off the new features and styling, the Avalon hit the road and visited Dallas’ annual Culinary Event, the New York Auto Show, and even the Fair Saint Louis. People were excited to see its angled exterior design and luxury features. Soon people will be seeing it driving through the streets as well.

While the 2013 Avalon has not reached Dick Dyer Toyota yet, you can find out more about this new sedan, read model highlights, and sign up for updates at the Toyota Avalon Experience website.  Excited to see the 2013 Avalon for yourself? We sure are!