Fun & Functionality with the 2012 Toyota Matrix

The youthful 2012 Toyota Matrix presents drivers with a sporty, versatile ride.  The Matrix offers impressive fuel efficiency with the base trim achieving 26/32 MPG and the S trim achieving 21/28 MPG.

Drivers will be excited about the 2012 Toyota Matrix’s impressive list of standard offerings.  For safety, the Matrix comes fully installed with Vehicle Stability Control, Traction Control, Anti-lock Braking System, Electronic-force Distribution, Brake Assist, and Smart Stop Technology.  Inside the vehicle, drivers and passengers can feel safe with the six standard airbags and active head rests.

For comfort and convenience when driving, the 2012 Toyota Matrix also offers a standard all-weather package, power windows and door locks, cruise control, and a heavy duty rear window defogger.  With its MP3 capability, everyone can enjoy their own personal music without the interruption of commercials.  Drivers and passengers can sit back, relax, and enjoy the 2012 Toyota Matrix’s quiet ride with sporty performance.

The Camry Effect

It’s safe to say that nearly everyone has heard of the Toyota Camry. But what is the Camry Effect? Toyota is proud to provide one of the most reliable cars out there, a car that endures for years beyond other makes. But this is just part of the Camry Effect. Watch this video to see what it’s all about:

Do you own a Camry? Create your own Camry Effect by telling your story at

Peace of Mind with Every New Toyota

Dick Dyer Toyota in Columbia, South Carolina is offering ToyotaCare with every purchase or lease of a new Toyota.  Devoted to safety and dependability, Toyota and Dick Dyer want to ensure proper vehicle maintenance, and therefore are offering a 2 year/25,000 mile complimentary maintenance plan.

Factory-trained Toyota technicians will provide all maintenance obligations under the ToyotaCare maintenance plan, which includes:

  • Oil and filter change
  • Lubrication check of key chassis parts
  • Tire rotation
  • Multi-point inspection

In addition, every ToyotaCare plan comes with 24-hr. roadside assistance, which provides the following services:

  • Lockout protection
  • Flat tire changes
  • Jump starts
  • Fluid delivery
  • Towing for the unexpected

Stop by Dick Dyer Toyota to find out more about ToyotaCare’s complimentary worry-free maintenance plan. You can also find more information online at

Toyota Highlights its Leadership in Hybrid Technology in Race

Toyota Motor Company is on the move to show off its hybrid technology leadership by presenting its new electric hybrid sports car in the upcoming races of the FIA World Endurance Championship.  Toyota Motorsport GmbH (TMG) will be responsible for the campaign of the new hybrid sports car and will enter the vehicle in the Le Mans 24 Hour race—the most distinguished sports car race.

In past years, hybrid sports cars have been a flop.  Toyota is hoping to turn this flop into a success with its new hybrid race car that will be based on the internal framework of the LMP1 class.  Its powertrain will be built by Toyota in Japan, but its technical center will be located in Cologne, Germany.

TMG says it will officially announce the hybrid car early next year.  Once announced, it will begin a testing program to ready the car for the Le Mans race in the summer.

2012 Toyota Sienna Creates Comfort and Safety

The 2011 Toyota Sienna gave traditional family van drivers what they wanted:  comfort, versatility, style, and fuel efficiency.  The 2012 Toyota Sienna includes all the perks of last year’s model but enhances it with more comfort and safety features, sure to meet the needs of all minivan drivers.

On the interior, the 2012 Toyota Sienna now has more cabin space for storage.  More storage bins, cup holders, and cargo spaces allow minivan families to store more items for their traveling destinations.  Third-row seats can be folded up easily, making plenty of room for groceries, sports equipment, or large suitcases.  On the 2012 Sienna XLE all-wheel-drive and Limited grades, the middle console slides back and forth to allow both front seat and second row seat passengers access to storage.

In addition to more storage space in the cabin, the 2012 Toyota Sienna also gives passengers more comfort.  Passengers can easily stretch their legs out when sitting in second row chairs that move 23 inches back and slide back and forth.  On the Limited grade, more leg and foot support are given in the second row with Lounge Seating.  While comfortably sitting in the 2012 Sienna, passengers can also enjoy the optional rear-seat Dual View Entertainment center.  This 16.4 inch widescreen is made up of two displays that can be split into two screens if desired.

With the 2012 Toyota Sienna, families can worry less about their safety.  A Safety Connect system offers Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button, and Roadside Assistance.  The Safety Connect is optional on the XLE model.

With the new 2012 Toyota Sienna, drivers and passengers receive a smooth comfortable ride with increased safety for everyone on board. View all Toyota Models at Dick Dyer Toyota!