Long-Term Toyota and Mazda Partnership Starts with Exchange on Engine Technology

Toyota and Mazda will be working together on various projects in the years to come. The two Japanese automakers “have agreed to form a ‘long-term partnership,’” according to Automotive News.

First item on the docket is to decide just what specifically the Toyota and Mazda partnership will entail. Each automaker has its own strengths and the two will evaluate how to get the best from the collaboration.

Until then, Toyota and Mazda have spoken little of specific projects that may occur as a result of the partnership. We at Dick Dyer Toyota do know of at least one fruitful exchange: Toyota has been blazing a trail of innovation in fuel-cell technology and plan to share their research with Mazda. In return, Mazda will share its SkyActiv gasoline and diesel engine technology.

The need for such a corporate research partnership is what Automotive News called “spiraling development costs.” If Toyota and Mazda can work together in certain areas, it could save each millions or billions on research costs. Those kinds of savings will inevitably trickle down to the consumer.

Toyota Gets Help from Teens with the TeenDrive365 Video Competition

In this era of YouTube, Vines, and Podcasts, teenagers have access to all sorts of information and high-tech equipment. That’s why Toyota partnered with Discovery Education to create the TeenDrive365 Video Competition, which asked teens from around the country to put together their best short videos on how to keep teen drivers safe behind the wheel.

According to Toyota, more than 1,000 videos were submitted for this year’s competition. These were judged by two different groups: group one was Toyota and Discovery and group two was People’s Choice. Four different contestants were chosen, receiving an array of prizes.

“Each year we are impressed by the creativity and talent of the young filmmakers who enter the Toyota TeenDrive365 Video Challenge and this year was no exception,” said Michael Rouse, President of the Toyota U.S.A. Foundation. “At Toyota we believe that when good ideas are shared great things can happen.”

First place for people’s choice was $5,000 and a chance to go behind-the-scenes during a television broadcast. Toyota and Discovery awarded $15,000 to first place, $10,000 to second, and $7,500 to third. The first place winner in this category was also given the chance to work with a Discovery film crew to reshoot their entry video if they wanted to.

BMW and Toyota Have Joined Forces for the Supra

A new report claims that the all new Toyota Supra will feature a whole lot of BMW parts, including the chassis and engine. In fact, the Supra will likely be more BMW than Toyota, though it will still carry the Toyota badge. Here at Dick Dyer Toyota, we aren’t complaining; a BMW powertrain would certainly be exciting for the Supra nameplate.

BMW will provide most of the engineering and parts for the new Supra, and in exchange Toyota will fork over some serious cash, along with their extensive hybrid and electric technology know-how. The project is part of a collaboration between BMW and Toyota, called “Silk Road.”

According to carscoops.com, the new Supra is slated to debut in 2017 as a 2018 model, and would likely be based on the impressive Toyota FT-1 concept that was unveiled at the Detroit Auto Show in 2014.

This isn’t the first time Toyota has allowed another automaker to contribute such a large amount to one of its vehicles, as Subaru did some of the work for the GT86.

Though these partnerships result in some of the world’s most appealing vehicles, some BMW and Supra enthusiasts alike will likely have trouble getting on board with the project. We want to know what you think. Will you be rushing to Dick Dyer Toyota to get your hands on the newest Supra in three years?

New Toyota TNGA Platform Enhances 2016 Prius


The new Toyota TNGA platform will benefit the 2016 Prius in a big way. The platform, TNGA (Toyota New Global Architecture platform), is being completely overhauled and will offer numerous enhancements not only to the upcoming Prius, but other models down the line.

With a lighter, compact, and more efficient blueprint, the TNGA platform will be capable of raising hybrid efficiency by more than 15 percent. If indeed that holds true, the 2016 Prius will be able to return nearly 58 mph combined – 59 mpg city and 55 mpg highway.

In a recent press release, President Akio Toyoda said, “I want 2015 to be a year in which we take steady and bold steps toward sustainable growth. We can do this by launching new models that incorporate TNGA, and making good use of this intentional pause to strengthen our competitiveness.”

We’re excited to see the all-new 2016 Prius and other models that will bear Toyota’s new, more efficient platform! If you want more information on the upcoming Toyota lineup, visit us at Dick Dyer Toyota today!

History Teachers Wins Toyota Teacher of the Year Award

Toyota Teacher of the Year

For the first time in the award’s 19 year history, a high school teacher has finally won as the Toyota Family Teacher of the Year. Kristen Whitaker, who teaches history and government at Columbia Heights Education Campus in Washington, D.C., won the award thanks to her dedication to students and families through home visits.

Home visits unite students, families, and educators all together and create a strong and joint force towards a great education. Whitaker has spurred the CHEC faculty to make over 200 home visits this school year alone. It’s exactly the kind of effort that the Toyota Teacher of the Year award seeks to honor, an effort that recognizes the importance of the family in a child’s education.

Whitaker received a $20,000 grant along with the award. The grant money will be used to fund a family summer camp for minority students and their families, continuing Whitaker’s work and in line with Toyota’s overall efforts in the program. Here at Dick Dyer Toyota, we’re proud to work for a company that seeks to educate and honor our future.

Toyota’s Yearly Earnings Dominate Major Competitors

Toyota's Yearly Earnings

Toyota’s yearly earnings were greater than that of GM, Ford and Fiat Chrysler combined thanks in-part to the Toyota Camry; one of their top-selling models.

The fiscal year is drawing to a close with only one month remaining, so it’s time for auto companies all across the industry to evaluate their decisions and make adjustments for the following year.

After a highly successful year for most companies, including GM, Ford, and Fiat Chrysler, it’s difficult to believe that not only was Toyota’s year an enormously prosperous one, but also, the company blew its competition out of the water.

According to the Detroit News, GM earned $6.5 billion before interests and taxes during this past year, with $6.3 billion earned by Ford, and a still impressive $3.9 billion earned by Fiat Chrysler. Those numbers sound great, until you hear that Toyota earned $24.5 billion.

That’s right, Toyota earned more money than GM, Ford, and Fiat Chrysler combined last year, and it doesn’t look like their fruitful earning spree will end anytime soon, if the stellar vehicles displayed by Toyota at the Chicago Auto Show a couple of weeks ago are any indication.

Did Toyota’s yearly earnings surprise you? Let us know your thoughts in the comments.

Toyota iRoad Goes Where No Urban Vehicle Has Gone Before

Toyota iRoad

Ever sit around and wonder what cars will look like in the future? Wonder no further. Meet the Toyota iRoad, the future of commuting. We know that Doc Brown may have said we wouldn’t need roads in the future, but looking at the iRoad, we might still actually need roads…just not very wide ones.

And that’s something about the design of the iRoad that reveals probably the biggest issue facing the future of automobiles. Space. Toyota obviously recognizes the issue and that is why the iRoad is so lean and sleek.

TechCrunch describes the iRoad’s unique design. “Up front, it has two wheels that extrude from the body which move to let the i-Road lean into a turn in the same way that a motorcycle leans with your weight.” The rear only has one wheel that remains straight at higher speeds but turns along with the front wheels at lower speeds. That’s to allow you to get into tight spots, something at which the iRoad is superb.

Sure, the top speed is 37 mph. But anyone who has driven one swears up and down that they are extremely fun to drive, and the iRoad was designed for urban driving only, making 37 mph absolutely perfect. At Dick Dyer Toyota, we’re looking forward to this new urban cruiser!

Toyota Expansion Freeze Lifted

Toyota Expansion

A freeze on Toyota expansion has been lifted with plans of new assembly plants in China and Mexico.

 

Toyota hasn’t built any new vehicle assembly plants in three years due to a freeze on Toyota expansion investments. The automaker has now decided to lift the freeze, which was originally scheduled to expire at the end of 2016, and is already moving forward with plans to build three new factories. Two new plants are planned to be built in China, and one in Mexico.

Since the recession, automakers in general have been hesitant to put a lot of money into growth and enhanced production capacity. Now, with the U.S. economy back at pre-recession levels and a thriving auto market, automakers are beginning to get back in the game.

“We’re going to grow again. We will climb the staircase,” Jim Lentz, head of Toyota’s North American operations, told Reuters in an interview. “But it’s a different way than in the past. It’s not going to be growth for growth’s sake.”

According to an unnamed Toyota executive, the automaker is ready to begin building. Toyota has already completed ‘initial feasibility studies’ in both locations. “The only thing we are waiting for is a final green light from the top.”

The new plants will help the automaker keep up with demand, and offer space for future growth.

Stop by Dick Dyer Toyota today to learn more!

Toyota Promotes Hydrogen Power with FCV Rally Car

FCV Rally Car

A rally car is usually associated with pure power—unless you’re Toyota. The Japanese carmaker has decided to take the idea of a rally car’s power and make it greener than ever by using a brand-new Fuel Cell Vehicle (FCV) as its newest entry in the rally segment.

While Toyota’s FCV rally car is not in production just yet, its prototype has been named the “zero car” during the Shinshiro Rally, which is the final race of the Japanese Rally Championship. For those of you unfamiliar with racing, a zero car is the car that sets the race pace and alerts officials to any safety precautions during the race. Even though the FCV is about six months away from production, the fact that its hydrogen-powered prototype is ready to keep up with the traditionally-powered rally cars shows that the model needs the bare minimum of work before it hits the tracks as a competitor.

Japan will be the first to receive the production FCV rally car next April, while the United States and European markets will have to wait until next summer for them to arrive. If you are looking for the perfect fuel-efficient car, though, make sure you stop in to Dick Dyer Toyota today and check out the most fuel-efficient lineup in the industry!

Toyota Gives Away Fuel Cell Vehicle at Environmental Media Awards

Toyota Fuel-Cell Vehicle

Toyota made history on October 18 when it gave away a new Fuel Cell Vehicle (FCV) to Marianna Ellis, the lucky winner of an online $100 bid for the car. The FCV will go on sale in late 2015 in California and, we hope, will eventually make its way to Dick Dyer Toyota when the infrastructure can support it.

The proceeds from the bids went toward the 24th annual Environmental Media Awards (EMA) and other EMA programs, where Ellis was awarded the ultra-clean vehicle.

This marked Toyota’s 14th year as a sponsor of the event, which encourages celebrities to spread the word about environmental issues.

This year’s EMAs were hosted by actor, director, and environmentalist Ed Begley, Jr., and honored Daniel Abbasi, Joel Bach, James Cameron, David Gelber, Arnold Schwarzenegger, Jerry Weintraub, and Maria Wilhelm for their participation in feature films, documentaries, and TV episodes that help bring environmental issues to the forefront of television and film.

“Toyota [is] proud to support the broad, positive environmental influence these individuals have through their work,” said Bob Carter, senior vice president of automotive operations at Toyota. “The influencers at the EMA awards lead not only Hollywood’s conversations about environmental issues, but the country’s, and we’re looking forward to starting the fuel cell conversation.”