Toyota Prius Persona Series

Prius Persona TiresOn its own, the Toyota Prius is a pretty unique car. Not only is it an ultra-efficient hybrid, it also offers a unique body shape and more features than your run of the mill sedan. But Toyota wanted to take it a step further, wanted to make the Prius a truly personalized and made-for-you kind of car. Enter the Persona Series, new for the 2013 model year.

Persona Seats

The Prius Persona Series allows owners to have a truly personalized Prius, set apart by its exclusive features and finishes. To start off, the Persona Series comes with dark-red interior stitching and dark chrome accents, modern and sleek touches not found on other Prius models. Sounds  pretty great already, huh?

Toyota Entune

What’s more, the Prius Persona flaunts 17-inch alloy wheels with a premium finish, light and comfortable charcoal SofTex trimmed seats, dark chrome interior knobs and door grips, and Toyota Entune with an integrated backup camera.With the Prius Persona, you have everything you need in a hybrid, all in one attractive trim.

Want to see the Prius Persona for yourself? Stop by Dick Dyer Toyota in Columbia SC! We look forward to showing you what it feels like to drive a Prius!

Toyota Prius Persona

About Dick Dyer Toyota

Dick Dyer Toyota,, of the Columbia area carries an extensive inventory of new and used Toyota vehicles, specializing in used trucks. In addition, the South Carolina dealer provides auto service, Toyota parts, and auto financing. Since opening in 1969, Dick Dyer Toyota has upheld the same motto: Your satisfaction is our number one priority!
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