Next Generation Prius Boasts Bolder Image

Toyota revealed the next-generation Prius not long ago and the new design is striking and bold. The new Prius, hitting dealer lots next year, follows the way of the Camry and Corolla, designed to be much bolder and more recognizable. The gas-electric hybrid became a bestseller with its previous design and the new model looks to capitalize on that success.

With competitors of every size and price, the hybrid market is much more competitive than it once was. To unveil the car, Toyota introduced it by hoisting the vehicle above a crowd outside a Las Vegas hotel.

In all, the new Prius is longer and sleeker than the current model. New headlamps and a prominent rear spoiler are just a few of the most notable cosmetic changes.

Mechanically, the new Prius has a revamped suspension and some great new safety features. It’s also expected to see fuel economy improve by 10% over the previous model, which earned 51 mpg in the city.

More than 3.5 million Priuses have been sold since it first went on sale in Japan in 1997. Toyota’s capitalized on the popularity of the hybrid over the past few years by adding new models of all sizes and prices. Now with a new design, the Prius looks sharper and should be ready to take on the market once again.

We here at Dick Dyer Toyota are very excited to see the new Prius!

About Dick Dyer Toyota

Dick Dyer Toyota, http://dickdyertoyota.com, of the Columbia area carries an extensive inventory of new and used Toyota vehicles, specializing in used trucks. In addition, the South Carolina dealer provides auto service, Toyota parts, and auto financing. Since opening in 1969, Dick Dyer Toyota has upheld the same motto: Your satisfaction is our number one priority!
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