New Toyota Prius Design Improves On Second Attempt

When you are the best of the best, you want to make sure that the product that you put out lives up to your reputation. This is why Toyota, the global leader of hybrid vehicles, has decided to go back to the drawing board for the new Toyota Prius design.

During a meeting earlier this year to confirm the next-generation Prius’ exterior look, the Japanese carmaker executive’s were less than happy with the state of the Prius’ newest design. Because of this, they asked the engineers to get back to work and make the Prius better than ever—and it looks like they have done just that.

“The design redo was instructed by myself, and the president said the same thing,” said Mitsuhisa Kato, executive vice president for Toyota. “We substantially refined the design, and we have finally reached a level where we can offer it next year.”

After reworking the design, Toyota believes that they have finally found the perfect exterior look that completely shakes off the Prius’ previously boxy styling. While there are no new details on the green car’s styling, the rumor mill believes that it will look relatively similar to Toyota’s C-HR Concept.

Make sure you check back to Dick Dyer Toyota soon for more information about the new Toyota Prius design!

About Dick Dyer Toyota

Dick Dyer Toyota,, of the Columbia area carries an extensive inventory of new and used Toyota vehicles, specializing in used trucks. In addition, the South Carolina dealer provides auto service, Toyota parts, and auto financing. Since opening in 1969, Dick Dyer Toyota has upheld the same motto: Your satisfaction is our number one priority!
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